Sheba is what cats want

Director Claire Norowzian summons ancient feline magic and a touch of cat whispering to Sheba’s latest campaign, featuring divine felines Moscow and Smirnoff.

Representing a bold fusion of cultural insight, scientific intrigue, and visually rich storytelling, this latest campaign for the Sheba redefines the creative bar in the cat food category. Inspired by a compelling genetic study suggesting that descendants of Pharaohs’ cats may still exist in the US today, Norowzian brings this mythic idea to life through her latest spot.

The Visionaries repped director Norowzian had this to say about it: “This one was a dream. Working with the brilliant minds at AMV BBDO, we crafted a surreal ad tracing the worship of cats from ancient Egypt to now, proving nothing’s really changed. Part of a crazy, wider campaign exploring feline DNA and ancient roots, it was all mystical vibes, modern styling… and a cat that hit its marks better than most actors (sorry, actors!).”