Specsavers help your eyes go through a lot
Col. Chris Hadfield stars in new Specsavers campaign directed by James Haworth.
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Specsavers has launched a new comedic spot featuring none other than Canadian icon Col. Chris Hadfield.
The spot, directed by James Haworth through Circle Productions, delivers a lighthearted look at the everyday challenges our eyes face, with a cosmic twist.
The commercial cleverly juxtaposes the legendary astronaut’s experiences in space with the more down-to-earth struggles of daily vision. From squinting at fine print to coping with glare, Hadfield wittily compares these moments to the challenges he endured beyond Earth’s atmosphere. With tongue-in-cheek puns and sharp comedic timing, the film highlights the importance of looking after your eyesight while making audiences laugh along the way.
Credits
View on- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Circle Productions
- Director James Haworth
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Credits
View on- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Circle Productions
- Director James Haworth
- Executive Producer Karen Tameanko
- Executive Producer Laurence Payne
- DP Douglas Koch
- Editing Rooster Post Production
- Editor Paul Proulx
- Assistant Editor Lenka Gmitrova
- Executive Producer Samantha McLaren
- Producer Nicole Stamford
- VFX Fort York VFX
- Colorist Jason Zukowski
- VFX Producer Katie Fowler
- Audio Post Eggplant Music & Sound
- Creative Director Richard James
- Senior Creative Bertie Rapkin
- Senior Creative Jon Morgan
- Producer Angus Smith
- Line Producer Erica Parks
- Production Designer Dillon McManamy
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Credits
powered by- Agency Specsavers Creative/St Andrews (In-House at Specsavers/UK)
- Production Company Circle Productions
- Director James Haworth
- Executive Producer Karen Tameanko
- Executive Producer Laurence Payne
- DP Douglas Koch
- Editing Rooster Post Production
- Editor Paul Proulx
- Assistant Editor Lenka Gmitrova
- Executive Producer Samantha McLaren
- Producer Nicole Stamford
- VFX Fort York VFX
- Colorist Jason Zukowski
- VFX Producer Katie Fowler
- Audio Post Eggplant Music & Sound
- Creative Director Richard James
- Senior Creative Bertie Rapkin
- Senior Creative Jon Morgan
- Producer Angus Smith
- Line Producer Erica Parks
- Production Designer Dillon McManamy
Director Haworth brings his signature cinematic style and comic sensibility to the project, ensuring that the campaign strikes just the right balance between humour and relatability. Haworth’s creative execution makes full use of Hadfield’s charisma, crafting scenarios that feel both playful and authentic.
The Specsavers campaign reinforces the brand’s mission to remind people to prioritise their eye health, while also delivering an engaging piece of entertainment. With one of Canada’s most admired figures at its centre and Haworth’s deft directorial touch, the ad captures attention and leaves a lasting impression.
