Sports Direct gets straight to the point this Christmas
For its short-but-sweet festive spot, Just Getting Started, the brand brings in big dogs including running legend Linford Christie, Lionesses Lauren James and Michelle Agyemang, and professional boxers Conor Benn and Skye Nicolson.
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Credits
View on- Director No Director Credited
- Talent Linford Christie
- Talent Lauren James
- Talent Michelle Agyemang
- Talent Conor Benn
- Talent Skye Nicolson
- Talent Tommy Freeman
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Director No Director Credited
- Talent Linford Christie
- Talent Lauren James
- Talent Michelle Agyemang
- Talent Conor Benn
- Talent Skye Nicolson
- Talent Tommy Freeman
Christmas ads are normally about indulging in an expanded budget, letting the festivities breathe and relishing in ad-break-duration domination. Not so for Sports Direct.
Clocking in at a tidy 20-seconds, and building on last year’s New Traditions Start Here winter message, Just Getting Started is a rocket-fuelled trip through key Xmas moments, jam packed with sporting legends (and a YouTuber) like Linford Christie, Lionesses Lauren James and Michelle Agyemang, professional boxers Conor Benn and Skye Nicolson, England, British and Irish Lions star Tommy Freeman and content creator SV2.
