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Superprime launches London office
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The production company establishes a UK base led by Executive Producer Francesca Roberts [pictured centre, with Rebecca Skinner, left, and Michelle Ross, right] with support from Creators Inc.
A new UK presence sees Superprime Films establish Superprime London, extending the company’s international footprint and creating opportunities to develop partnerships with agencies and brands in the region.
The London operation will be led by Executive Producer Francesca Roberts, who joins from Anomaly London, where she produced work for clients including Revolut, Sky Bet and Puma. Roberts will be based at Creators Inc, which is providing support and infrastructure to the office.
“From the very beginning, our focus was on building a strong roster and brand in the US, with our eyes always on the UK,” said Superprime founders Michelle Ross and Rebecca Skinner. “We’ve long admired and been inspired by the filmmakers and the work coming out of this market. The UK has always felt like a natural place for Superprime to grow, and we’re excited to be part of such a strong filmic community, building relationships and creating award-winning meaningful work.”
“When an opportunity like this comes your way you don’t say no. Working with Superprime Films to launch the UK and Amsterdam is a huge honour,” said Roberts. “I’m immensely proud to be representing such a mind blowing stable of directors and can’t wait to get into the work. Coming from a long agency background, I have a deep understanding of what brands and creatives want and how to make meaningful stand out work. I look forward to embarking on some wonderful collaborations in this market.”
“We’re delighted to be part of Superprime’s expansion into the UK,” said Chris Barrett, Commercials MD at Creators Inc. “They share our passion for exceptional filmmaking talent and bold creative work, and we look forward to supporting their commitment to the market here.”
The London office will represent a selection of Superprime’s directors for commercial productions in the UK, including Sean Baker, Mike Bernstein, Damien Chazelle, Jon M. Chu, Diego Contreras, Spencer Creigh, James Gray, David LaChapelle, Pablo Maestres, Yorgos Lanthimos, The Malloys, Kiku Ohe, Philippa Price, Ben Quinn, Josh Safdie, Martin Scorsese, Sam Taylor-Johnson, Rodrigo Valdes and Chloé Zhao.
