Sweat more and live lighter with Revive
Revive’s latest campaign redefines the culture of sweat, turning it from something we hide into something we proudly earn.
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Revive’s latest campaign redefines the culture of sweat, turning it from something we hide into something we proudly earn.
In a vibrant collaboration between Ki Saigon and Plan A Production, director Michael Medoway crafts a film that embraces an “authoritative lightness” confident in message yet refreshingly playful in spirit. Instead of Gatorade’s intensity or Pocari’s clinical precision, the film finds its own rhythm: bold, human, and delightfully unfiltered.
At the heart of this story are two of Vietnam’s most iconic athletes. Nguyễn Thị Huyền, the legendary queen of track and field with 13 SEA Games gold medals, brings to screen the extraordinary discipline behind her seemingly effortless performances. Alongside her, Duy Mạnh, the celebrated defender of the national football team, allows viewers to step into the kinetic chaos of the sport, from sharp pivots to explosive sprints. Together, they embody the unstoppable “sweat more” spirit that Revive champions.
Credits
View on- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Michael Medoway
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Credits
View on- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Michael Medoway
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ki Saigon/Ho Chi Minh City
- Production Company Plan A
- Director Michael Medoway
To capture this raw energy with honesty, the team turned to the Snorricam, a camera rig strapped directly to the athletes’ bodies. This choice creates an intimate, immersive perspective that pulls viewers closer to the action than ever before. Every movement becomes personal; every vibration, every breath, and every drop of sweat is seen and felt. Rather than stylised perfection, we witness athletic truth, the humour, the strain, the determination, and the exhilarating freedom of giving everything you’ve got.
By blending dynamic storytelling with grounded realism, the campaign celebrates sweat not as a sign of exhaustion, but as a symbol of commitment. Revive stands beside those who push harder, move faster, and live with full-hearted intensity. Because when you sweat more, you don’t weigh yourself down, you unlock a lighter, brighter you.
