Swiss Tourism’s beautiful game
As host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe but warns that visitors can score an own goal if they get too swept up in the country’s charms.
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Credits
View on- Agency Wirz/Zurich
- Production Company Shining Film
- Director Joris Dommels
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Credits
View on- Agency Wirz/Zurich
- Production Company Shining Film
- Director Joris Dommels
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wirz/Zurich
- Production Company Shining Film
- Director Joris Dommels
Created by Zurich agency Wirz, this droll campaign for Swiss Tourism follows the adventures of Theo, a lively chap who advises people not to go to Switzerland as it’s “too much beautiful”.
Directed by Joris Dommels, through Shining Film, the spot sees Theo bemoan the waiting around in dull places he has to do as a husband to one of the players.
But then Switzerland beckons and, so immersed in the country’s majestic Alpine peaks, glistening lakes and friendly locals he forgets why he went there in the first place... with hilarious consequences.
