The Molotovs say today's gonna be our day​

Director Nico Beyer directs his second promo Today's Gonna Be Our Day for rising stars The Molotovs.

With just four days to prep, Armoury's Beyer brought decades of experience and signature style to the whirlwind shoot. Drawing from his deep "well-travelled toolbox," the shoot was managed with total calm and creative control, proving that when it comes to great direction, the old tricks still deliver.

“Nico was one of the big promo directors back in the day of big budgets and even bigger ideas,” said Matt Hichens, MD at Armoury “It was a pleasure watching him steer the chaos of this last-minute project with zero stress, and deliver something that already feels like a retro classic. So well done and huge thank you to everyone for helping us getting this one done and to top of the charts!”

For Beyer, the project was more than a job, it was a return to roots. “I love doing promos. They are underfunded and hard to work on, but if you like the music and the artist, it is (in the end) one of the most rewarding ways of film making. At least for me, who started his career with music videos for bands, like The Verve or The Pet Shop Boys. My cooperation with The Molotovs goes hand in hand with the production of my Doc Feature Never Grow Up about Mods, which will be released in 2026.”