THINK! puts drug driving in perspective
The Department for Transport’s clever road safety campaign depicts the cascade of devastating consequences when a young man drives on drugs.
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Credits
View on- Agency FCB/London
- Production Company Academy
- Director Jack Driscoll
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Credits
View on- Agency FCB/London
- Production Company Academy
- Director Jack Driscoll
- Editing tenthree
- Post Production Electric Theatre Collective
- Sound Design Runamok Studios
- Music BMM Network
- Chief Creative Officer Owen Lee
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Paul Hancock
- Copywriter Dave Newbold
- Head of Art Jack Walker
- Senior Producer Catharine Driscoll
- Producer Tom Cartwright
- Production Designer Mikey Hollywood
- DP Benjamin Todd
- Editor Ellie Johnson
- VFX Supervisor Stirling Archibald
- Producer Oscar Wendt
- Colorist Luke Morrison
- Sound Designer Jon Clarke
- Music Joseph Petitpain
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Credits
powered by- Agency FCB/London
- Production Company Academy
- Director Jack Driscoll
- Editing tenthree
- Post Production Electric Theatre Collective
- Sound Design Runamok Studios
- Music BMM Network
- Chief Creative Officer Owen Lee
- Executive Creative Director Ben Edwards
- Executive Creative Director Guy Hobbs
- Senior Art Director Paul Hancock
- Copywriter Dave Newbold
- Head of Art Jack Walker
- Senior Producer Catharine Driscoll
- Producer Tom Cartwright
- Production Designer Mikey Hollywood
- DP Benjamin Todd
- Editor Ellie Johnson
- VFX Supervisor Stirling Archibald
- Producer Oscar Wendt
- Colorist Luke Morrison
- Sound Designer Jon Clarke
- Music Joseph Petitpain
In collaboration with FCB London, The Department for Transport, THINK!, has launched this thought-provoking campaign directed by Jack Driscoll through Academy, aiming to convey the risks of drug driving.
The film centres around a young man whose car – and life – spins out of control when he decides to take drugs in the driver's seat. Using a rotating camera technique from the driver's perspective, Driscoll whisks us through the aftermath of the car crash, a medical examination in the police station, a courtroom dock as he's sentenced, and finally his lonely prison cell.
The timely launch goes live ahead of the festive season, a time of year when drug-driving increase. The campaign specifically targets young men aged 17 to 29, who are more likely to be at risk of being killed or seriously injured in drug-driving collisions.
Emily Whiteaway, Managing Partner at FCB London, says: “We identified a worrying misconception: many young men believe that drugs pose no risk to their driving ability. Our new THINK! campaign aims to dispel that myth and highlights the devastating consequences. As we head into the festive period, it’s more important than ever to raise awareness of these dangers.”
