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Toyota UK – Toyota Corolla UK

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Created for Toyota UK by T&P London, and directed by Humans from Riff Raff, this campaign celebrates the world’s favourite car by taking a refreshingly comedic look at what the motor means to ordinary, and extraordinary folk, from fishermen to cricketers to paramedics.

With more than 50 million units sold since 1966, the Toyota Corolla has become a global icon. This initiative takes a quirky comedic look at the Corolla’s effortless integration into the varied tapestry of British life, with true Brit wit infusing its relatable scenarios, from cool dudes hanging around a Corolla in a carpark, to an overloaded shopper who’s forgotten her onions. 

The integrated campaign kicks off with a hero TVC, complemented by six shorter films streaming across VOD platforms and YouTube.

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