VCCP gives Co-op Funeralcare 1 beautiful ad
In its first campaign since winning the account, the agency and director Simon Ratigan portray the storied history of an ordinary woman, one number at a time.
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Credits
View on- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
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Credits
View on- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
- Production Agency Girl&Bear (In-House at VCCP/London)
- Producer Sasha Oglanby
- Producer Laura Cooper
- Editing The Quarry
- Editor Scott Cato
- Post Production The Post Arm
- Post Producer Sarah Antrobus
- Color The Post Arm
- Colorist Seamus O'Kane
- Sound Jungle Studios
- Sound Engineer Ben Leeves
- Managing Director Emma Whitmarsh
- Chief Creative Officer Chris Birch
- Chief Creative Officer Jonny Parker
- Creative Director Rachel Morris
- Senior Creative Jo Griffin
- Senior Creative Ben Buswell
- Senior Designer Tom Loach
- Senior Designer Leila Amin
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Credits
powered by- Agency VCCP/London
- Production Company Rogue Films
- Director Simon Ratigan
- Production Agency Girl&Bear (In-House at VCCP/London)
- Producer Sasha Oglanby
- Producer Laura Cooper
- Editing The Quarry
- Editor Scott Cato
- Post Production The Post Arm
- Post Producer Sarah Antrobus
- Color The Post Arm
- Colorist Seamus O'Kane
- Sound Jungle Studios
- Sound Engineer Ben Leeves
- Managing Director Emma Whitmarsh
- Chief Creative Officer Chris Birch
- Chief Creative Officer Jonny Parker
- Creative Director Rachel Morris
- Senior Creative Jo Griffin
- Senior Creative Ben Buswell
- Senior Designer Tom Loach
- Senior Designer Leila Amin
Saying goodbye to a loved one is never an easy thing to think about, let alone advertise, but VCCP has hit just the right balance of warmth and wistfulness in its first campaign for Co-op Funeralcare.
Combining authentic archival footage with a neat numbering theme, 1 Brilliant Life celebrates everything wonderful about truely knowing a person, be it the 85 years, 43 road trips, or 0 green fingers they shared.
Directed by Simon Ratigan through Rogue Films, the film itself never feels mawkish in its messaging; somehow giving a rounded view of an ordinary innings in a seriously short timeframe.
