Verdy x Beats by Dre drops new animation
Directed by BUDA and produced by BOL, this campaign marks the launch of the new Beats by Dre Pill, celebrating 10 years since its iconic debut.
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Meet Vear: a pure, raw energy beast whose appetite never sleeps.
From mornings fuelled by strawberries and cereal to nights spent chasing pizza, candy, and every snack in sight, his hunger drives him. But what truly defines him is his obsession with music, his favourite treat of all. Whether spinning in the kitchen, jamming in his room, or vibing with his Beats by Dre Pill, every moment becomes a stage for his signature moves.
Directed by BUDA and produced by BOL, this campaign marks the launch of the new Beats by Dre Pill, celebrating 10 years since its iconic debut. At its heart is Vear, a playful new character created by Verdy, the contemporary Japanese artist whose streetwear aesthetic speaks directly to younger, trend-focused audiences. Together, Beats and Verdy deliver a bold collaboration that fuses music, urban culture, and cutting-edge design, perfectly aligned with Beats’ DNA.
Credits
View on- Agency Client Direct
- Production Company BOL Creative Production House
- Director Buda.tv
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Credits
View on- Agency Client Direct
- Production Company BOL Creative Production House
- Director Buda.tv
- Head of Production Victoria Ventura
- Executive Producer Ibran Trassierra
- Character Design Verdy
- Creative Director Guille Comin
- Executive Producer Ignacio Godoy
- Producer Laura Grivert
- Creative Director Martin Dasnoy
- Senior Producer Alíz Romlaki
- Creative Director Dalmiro Buigues
- Art Director Dalmiro Buigues
- Animation Director Martin Dasnoy
- Animation Director Dalmiro Buigues
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company BOL Creative Production House
- Director Buda.tv
- Head of Production Victoria Ventura
- Executive Producer Ibran Trassierra
- Character Design Verdy
- Creative Director Guille Comin
- Executive Producer Ignacio Godoy
- Producer Laura Grivert
- Creative Director Martin Dasnoy
- Senior Producer Alíz Romlaki
- Creative Director Dalmiro Buigues
- Art Director Dalmiro Buigues
- Animation Director Martin Dasnoy
- Animation Director Dalmiro Buigues
The final spot takes us inside Vear’s apartment, filled with posters, stickers, and decor that give a glimpse into his world, one full of Verdy vibes and urban culture. Every detail, from the colour palette to the playful props, uncovers the personality and passions of this new character.
High-energy tracks by Japanese artist Young Coco drive the campaign, setting the perfect tone to merge the Beats and Verdy universes while amplifying Vear’s raw groove.
The Verdy x Beats collaboration enhanced each brand’s connection to contemporary culture, one driven by music, art, and bold self-expression. It gave Beats a product with an exclusive and stylish edge while introducing Verdy’s art to a wider, music-oriented audience. With the Vear Pill holder selling out in under an hour, it’s clear this partnership struck a chord.
