Waitrose toots its own Horne
Taskmaster creator Alex Horne and his band sing the praises of the supermarket's poultry offerings.
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Credits
View on- Agency Wonderhood Studios/London
- Production Company In-House at Agency
- Director Rob Rafalat
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Credits
View on- Agency Wonderhood Studios/London
- Production Company In-House at Agency
- Director Rob Rafalat
- Chief Creative Officer Aidan McClure
- Executive Creative Director Jack Croft
- Executive Creative Director Stacey Bird
- Creative Mark Slack
- Creative Myles Vincent
- Creative James Rafter
- Senior Producer James Plaxton
- DP Stu McCardle
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wonderhood Studios/London
- Production Company In-House at Agency
- Director Rob Rafalat
- Chief Creative Officer Aidan McClure
- Executive Creative Director Jack Croft
- Executive Creative Director Stacey Bird
- Creative Mark Slack
- Creative Myles Vincent
- Creative James Rafter
- Senior Producer James Plaxton
- DP Stu McCardle
If silly songs by silly men are your bag, then you'll be extremely fond of Waitrose's new campaign, promoting its guarantee that 100% of its own-brand fresh, frozen, and ingredient chicken will meet the Better Chicken Commitment's higher animal welfare standards.
Starring Taskmaster creator [and former shots Awards EMEA presenter] Alex Horne and his Horne Section band, Check Your Chicken reworks children's favourite Chick, Chick, Chicken with wittily relevant lyrics, encouraging food lovers to check their chicken buying behaviour.
Devised by Wonderhood Studios and directed in-house by Rob Rafalat, the spot perfectly utilises the comedy group's mastery of the chucklesome earworm.
“It’s been an absolute pleasure to turn such an important commitment from Waitrose into such a silly and entertaining idea,” said Jack Croft and Stacey Bird, Executive Creative Directors at Wonderhood Studios. “We really hope our song with The Horne Section will have everyone singing about Better Chicken non stop.”
“Our mission was to craft a bold, innovative campaign to deliver standout and engagement with consumers,” noted Jane Ridehalgh, Business Director at MG OMD. “Radio activity was the perfect format to leverage our catchy chicken song, turning it into an earworm that amplified message recall and audience connection.”
“It’s a privilege to be part of such a positive step for animal welfare,” added Alex Horne. “If this song gets people thinking more about where their chicken comes from and how it was raised, then I’ll consider it a successfully catchy tune.”
