Welcome to the Grey Goose Hôtel

Inspired by the vodka brand’s French heritage, the campaign intends to invite audiences to live as the French do: taking enjoyment into their own hands and savouring the good times, instead of obsessing over productivity. The latter being a focus that research shows is afflicting many in the US today. 

 In the premiere spot, a film titled Last-ish Call, Saldaña mischievously tiptoes across the hotel after the bar closes, quietly collecting cocktail essentials from the lobby and kitchen to help extend the good times together just a little bit longer. After all, the "last call" at the Grey Goose Hôtel is merely a suggestion. 

The campaign, led by Grey Goose vodka’s new creative agency of record BBH USA in collaboration with Director of Photography Rodrigo Prieto (Barbie, Killers of the Flower Moon) and Director Martin Werner, will roll out across linear TV, online video and social media starting on June 12, and will air during thrilling moments this summer that embody the joie de vivre that this campaign is looking to inspire, including the NBA Finals, U.S. Open Golf Championship, Wimbledon and the US Open Tennis Championship. Additional content, including a demo of Saldaña’s go-to summer cocktail, Le Zoé Spritz, and IRL activations, will continue to roll out throughout the year.