Progressive is faster than Superman in new campaign
Progressive's new campaign from Arnold highlights Insurer’s in-app accident response feature.
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Ahead of this summer’s blockbuster Superman premiere, Progressive has unveiled a new campaign demonstrating its commitment to keeping its customers safe, just like Superman uses his powers to keep the citizens of Metropolis safe.
Created by longtime AOR Arnold in partnership with BMF and Progressive’s internal agency 96, the campaign shows just how the insurer and cape-wearing hero share the same passion for protection. Progressive’s in-app feature, Accident Response, detects major accidents, responds to make sure you’re OK, sends help like ambulatory or tow services and will even start a claim, all as fast as Superman can.
The campaign drops Flo and Progressive employees Jamie, Alan, and Mara into the world of Superman, where they navigate the streets of Metropolis, showing how Progressive’s latest feature responds with speed that’s (almost) superhuman.
Credits
View on- Agency Arnold Worldwide/Boston
- Production Company Station Film
- Director Brendan Gibbons
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Credits
View on- Agency Arnold Worldwide/Boston
- Production Company Station Film
- Director Brendan Gibbons
- Editing Union Editorial
- VFX Brickyard VFX/Boston
- Colorist Phil Choe
- Sound Design Soundtrack/Boston
- Chief Creative Officer Sean McBride
- Group Creative Director Joshua Kahn
- Senior Copywriter Dylan Meagher
- Art Director Sarah Shellaberger
- Executive Producer Mike Lawson
- Line Producer Aaron Rosenbloom
- Editor Merritt Duff
- Executive Post Producer Melissa Lubin
- Sound Designer Michael Secher
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Arnold Worldwide/Boston
- Production Company Station Film
- Director Brendan Gibbons
- Editing Union Editorial
- VFX Brickyard VFX/Boston
- Colorist Phil Choe
- Sound Design Soundtrack/Boston
- Chief Creative Officer Sean McBride
- Group Creative Director Joshua Kahn
- Senior Copywriter Dylan Meagher
- Art Director Sarah Shellaberger
- Executive Producer Mike Lawson
- Line Producer Aaron Rosenbloom
- Editor Merritt Duff
- Executive Post Producer Melissa Lubin
- Sound Designer Michael Secher
“With a property as iconic as Superman, the creative challenge was finding a way to meet the moment without losing what makes Progressive’s voice so distinct,” said Josh Kahn, SVP Group Creative Director at Arnold. “Our campaign gave us the perfect lens — insurance employees who see themselves as everyday heroes, just like Superman. Balancing both brands’ personalities while introducing Accident Response made this a standout collaboration across the board.”
“With Superman, we had the rare opportunity to play our cast’s grounded humour against the gravitas of an iconic superhero with real cultural cachet," continued Kahn. “It’s the kind of comedic tension we love, and it let us highlight Accident Response in a memorable way.”
