Wells Fargo launch the Autograph Journey Card with Reese Witherspoon
Reese Witherspoon and Wells Fargo launch new Autograph Journey campaign celebrating travel and financial wellness.
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Wells Fargo launch a new campaign for the Autograph Journey Card, featuring Academy Award-winning actress Reese Witherspoon.
Directed by acclaimed filmmaker Taika Waititi and in partnership with BBDO New York, the campaign’s debut ad launched in linear TV on September 15 and invites audiences to see travel through fresh eyes. In the spot, Witherspoon explores London, a city she’s visited many times, but this time, she experiences it as for the first time, thanks to the benefits of the Wells Fargo Autograph Journey Card. From dining at her favourite restaurants to discovering hidden gems, the ad captures the joy of rediscovering the familiar through a new lens.
Beyond the commercial, the partnership will spark meaningful conversations around financial wellness. Over the next three years, Witherspoon will use her platform to help individuals feel more confident and informed about their financial decisions.
Credits
View on- Agency BBDO/New York
- Production Company Hungry Man
- Director Taika Waititi
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Credits
View on- Agency BBDO/New York
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Kim Dellara
- Executive Producer Caleb Dewart
- Editing Arcade Edit
- Post Managing Partner Sila Soyer
- Executive Post Producer Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- Finishing Arcade Edit
- Flame Artist Tristan Wake
- Color Coffee & TV/New York
- Color Producer Will Mok
- Audio Post Sound Lounge
- Audio Producer Matt Smith
- Audio Mixer Tom Jucarone
- Music Storefront Music
- Music Managing Partner Jonathan Sneider
- Music Managing Partner Adam Elk
- Music Managing Director Matt Nelson
- Music Producer Katie Theobalds
- Music Supervisor Katie Theobalds
- Composer Jonathan Sneider
- Composer Adam Elk
- Production Services Hungry Man
- Production Services Producer Hannah Stone
- Production Services Bandits
- Production Services Executive Producer Helen Gardiner
- Global Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Marc Klein
- Executive Creative Director Greg Ketchum
- Group Creative Director Mike Tunney
- Group Creative Director Greg Gerstner
- Group Creative Director Randy van Kleeck
- Creative Director Mauricio Mazzariol
- Creative Director Jason Wong
- Copywriter Randy van Kleeck
- Copywriter Greg Gerstner
- Art Director Mike Tunney
- Art Director Mauricio Mazzariol
- Designer Jason Wong
- Executive Producer Scotty Schuckies
- Executive Music Producer Julia Millison
- Assistant Editor Alexey Novikov
- After Effects Artist Scott Pallo
- Colorist Paul Harrison
- Composer Emery Taylor
- Talent Reese Witherspoon
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Credits
powered by- Agency BBDO/New York
- Production Company Hungry Man
- Director Taika Waititi
- Executive Producer Kim Dellara
- Executive Producer Caleb Dewart
- Editing Arcade Edit
- Post Managing Partner Sila Soyer
- Executive Post Producer Sila Soyer
- Executive Post Producer Fanny Cruz
- Senior Post Producer Andrew Cravotta
- Editor Jeff Ferruzzo
- Finishing Arcade Edit
- Flame Artist Tristan Wake
- Color Coffee & TV/New York
- Color Producer Will Mok
- Audio Post Sound Lounge
- Audio Producer Matt Smith
- Audio Mixer Tom Jucarone
- Music Storefront Music
- Music Managing Partner Jonathan Sneider
- Music Managing Partner Adam Elk
- Music Managing Director Matt Nelson
- Music Producer Katie Theobalds
- Music Supervisor Katie Theobalds
- Composer Jonathan Sneider
- Composer Adam Elk
- Production Services Hungry Man
- Production Services Producer Hannah Stone
- Production Services Bandits
- Production Services Executive Producer Helen Gardiner
- Global Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Marc Klein
- Executive Creative Director Greg Ketchum
- Group Creative Director Mike Tunney
- Group Creative Director Greg Gerstner
- Group Creative Director Randy van Kleeck
- Creative Director Mauricio Mazzariol
- Creative Director Jason Wong
- Copywriter Randy van Kleeck
- Copywriter Greg Gerstner
- Art Director Mike Tunney
- Art Director Mauricio Mazzariol
- Designer Jason Wong
- Executive Producer Scotty Schuckies
- Executive Music Producer Julia Millison
- Assistant Editor Alexey Novikov
- After Effects Artist Scott Pallo
- Colorist Paul Harrison
- Composer Emery Taylor
- Talent Reese Witherspoon
As part of the campaign, Wells Fargo is sponsoring a music performance and fireside chat at the upcoming Shine Away event (October 11 + 12), organised by Witherspoon’s media company Hello Sunshine.
“We’re thrilled to partner with Reese Witherspoon to launch the Autograph Journey campaign. Reese’s authenticity and commitment to empowering others aligns perfectly with our mission to help customers feel confident in their financial choices. This campaign is about more than travel. It’s a call to embrace adventure and the spirit of exploration.” – Marcia Osborne, Chief Marketing Officer of Consumer Lending, Wells Fargo.
“The campaign is based on the insight that when celebrities like Reese Witherspoon are traveling for work, they’re often rushed through destinations at a surface level. They fly in, work, eat, sleep, and fly out. Rarely do they get to enjoy a destination on a more personal level, the way we might when we’re traveling on vacation. So with the help of her Wells Fargo Autograph Journey Card, she can finally travel to a city she’s been to a million times and experience it for the ‘first' time, just like we would.” Greg Ketchum, ECD BBDO New York.
