)
Whiskey Bear unites with creator duo Keegan & Nicole
)
The creative duo and married couple are multi-talented creators who are known for film genre and brand mash-ups on TikTok, Instagram and YouTube
Creative production studio Whiskey Bear continues to expand its innovative director roster with the addition of Keegan & Nicole.
The creative duo and married couple are multi-talented creators who are known for film genre and brand mash-ups on TikTok, Instagram and YouTube, all with comedic effect. Among them, Coca-Cola and Horror (29M views) or Gillette x Fantasy (5.3 M views) which are showcased across all Keegan Evans Photo channels.
Keegan and Nicole Evans began their creator journey in what could be filed under "necessity is the mother of invention” when they began making Instagram videos to promote their waffle business. They quickly discovered that the joyful and collaborative act of filmmaking was even sweeter than what they were promoting, and their true calling was realised. Inhabiting all roles, from writers and directors to costume designers and actors, they bring immense understanding and appreciation for craft to their work.
“Nicole is the rock and the organiser, with an eye for detail and continuity,” explains Keegan. “She’s a master of aesthetics and loves sourcing and designing with genre-driven accuracy. It starts with copious research, about both the brands and each genre - which informs the script and intensive planning which we do together.”
“Keegan has an incredible ability to envision the big picture all while acting and directing,” responds Nicole. “We like to infuse humour in everything we do, even into something with a horror bent, and so much of that hinges on Keegan’s performance and ability to create a safe and collaborative space in which direct even shy actors, like me.”
As independent creators they channel their authentic passion for cinema with a talent for sophisticated creative direction to produce content that entertains, earning millions of views and capturing the attention of brands. Uniting with Whiskey Bear is the opportunity to both expand their creative horizon with a robust team that is a trusted creative partner to brands, networks and agencies for commercials, branded content, social, and experiential projects.
“We love collaborating with experts in their field and are excited to expand our knowledge so we can become even better creators,” notes Keegan. “Whiskey Bear really shares our enthusiasm for content that celebrates brand and storytelling by striving to produce things that people delight in watching. That’s the goal, to feel the enthusiasm on screen.”
For Whiskey Bear, the duo are emblematic of the collaborators that they represent: multitalented, approachable, and tapped into the creativity that thrives on social media and captures the cultural zeitgeist.
“Breaking the fourth wall and revealing process is just part of the immense charm of Keegan & Nicole, they are wildly imaginative and the results are both astute and funny,” says Ben Murphy, Founder, Whiskey Bear. “They are the ultimate collaborators because they love all of the many elements that unite to create something special.”
“When we met it was an immediate connection, we were big fans of their content, but getting to know them intensified appreciation of their work ethic and creative vision,” comments Head of Production Michael Tamburrino. "They are genuine and truly love what they do, and that passion translates into content that not only resonates with audiences but also delivers real impact for brands."
