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XR launches the XR Pay app
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Advertising operations platform XR has announced the launch of its XR Pay mobile app, which will modernise how advertising production crews are hired and paid.
Ad-ops platform XR (Extreme Reach), the leader in commercial talent payments and advertising operations, has today announced the launch of its XR Pay mobile app.
Supporting payroll for the entire advertising production ecosystem – from actors and creators to vendors and crew – XR Pay will modernise how advertising production crews get hired and paid with the all-in-one platform automating crew onboarding, timecards and payments through both desktop and mobile experiences.
“With the XR Pay app, we’re bringing the same speed, simplicity, and trust we’ve delivered for paying talent in front of the camera to crews behind it.”
With this launch, XR has set itself as the trusted provider for all commercial production payroll, covering talent both in front of the camera and behind it.
Key features of the app include:
- All-in-one crew payroll with union-compliant payments, auditable documentation, and streamlined workflows
- XR AI-powered payroll delivers faster with fewer errors and reduces manual work by analyzing and classifying timecards, session reports, production files, and invoices
- New XR mobile app puts the onboarding, time entry, and payments in a crew member’s pockets and is available on both Android and iOS
- World-class expert support helps production companies move faster with fewer delays and real-time troubleshooting
Crew payments are among the most complicated aspects of producing ads and, today, production companies – whether via agencies or in-house studios for brands – face myriad challenges, such as complex labour laws, union rules, state regulations and competition for crew talent, not to mention punishing schedules and tight deadlines. To make matters worse, outdated systems that still rely on paper trails can slow down entire shoots, risk campaign launches and shrink ROI.
XR Pay tackles these challenges head-on with an AI-powered platform developed for how crews and production companies work. Built on the same system that powers 80% of commercial talent payments and processes over $1.3 billion annually, XR Pay provides an efficient web-based interface for production managers and a mobile app for crews. Unlike other payroll solutions in the market, XR Pay brings together tech innovation and expert support in one platform.
“Our platform puts all critical payroll features in one place, right where crews and production teams need them."
“With the XR Pay app, we’re bringing the same speed, simplicity, and trust we’ve delivered for paying talent in front of the camera to crews behind it,” said John Batter, CEO of XR. “Our platform puts all critical payroll features in one place, right where crews and production teams need them. It’s a natural next step that builds on the trust we’ve earned powering talent payments for the industry’s biggest brands and agencies.”
Available for Apple and Android, the XR Pay app lets crew members complete onboarding forms, submit timecards, and track payments - all from a smart phone. For production companies, this means smoother operations and better visibility across crew payments. For crew members, it delivers clarity and confidence that their payments will be handled without hassle or holdup.
