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1stAveMachine launches new design division
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Offering creative solutions from strategy to branding, visual identity and typography, 1stAveDesign is the latest evolution of the global production company’s ecosystem.
Award-winning creative production company 1stAveMachine has officially launched 1stAveDesign, a dedicated division offering strategic design services for brands across tech, food, gaming, and music sectors.
The launch marks a natural evolution for the company, which has spent over two decades crafting standout video, digital, and experiential campaigns. With 1stAveDesign, the studio extends its signature collaborative approach into new creative territory, offering branding, identity systems, digital experiences and motion-led design for businesses at every scale.
Led by Executive Creative Director Gianluca Fallone, Executive Producer Santiago Moncalvo, and Managing Partner Lautaro Brunatti, 1stAveDesign launches with a global mindset and a talent network spanning Argentina, Brazil, and Spain, with plans to expand across Europe and the U.S. in 2026.
“Design is no longer just about a logo, it’s about emotion and interaction,” says Fallone. “Our work is grounded in connection and built with intention. We explore freely, but with purpose. That’s how we find what brands really want to say.”
The new division offers tailored “journeys” across brand building, evolution, transformation, and harmonisation, covering everything from motion and campaign design to custom typography, illustration systems, UX, iconography, and guidelines.
The team’s past work includes the full rebrand of the São Paulo Symphony Orchestra (OSESP), launch design for WhatsApp’s identity refresh, branding for Meta’s original series Are We There Yet, and visual systems for Facebook and NuBank.
To mark the launch, 1stAveDesign is releasing a limited-edition book titled Symphony, a 150-page visual exploration of the studio’s philosophy and creative process. The cloth-wrapped, screen-printed book will be distributed to select partners and clients, with a first run of just 500 copies.
“Our design studios are united by one thing: a deep storytelling instinct,” says Brunatti. “When we signed HUESO back in 2020, I knew we’d eventually build something bigger together. 1stAveDesign is that vision come to life, and it’s just the beginning.”
