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Iconoclast London signs photographer and director Samuel Bradley
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Bradley has built a reputation for creating quietly striking, conceptually driven work that spans fashion photography, music videos, and narrative film.
Iconoclast London has announced the signing of celebrated British photographer and director Samuel Bradley for commercial representation.
A defining visual voice in the UK, Bradley has built a reputation for creating quietly striking, conceptually driven work that spans fashion photography, music videos, and narrative film.
Bradley has worked with an impressive roster of global brands including On Running, Belstaff, Jo Malone, Cartier, Gap, Zara, Nina Ricci, and Ugg. His distinctive photographic style, minimal, elegant, and emotionally resonant, has made his imagery a mainstay in editorial and advertising alike.
The partnership with Iconoclast marks a new chapter in Bradley’s evolution as a filmmaker. His directorial work includes music videos for The 1975 and V, as well as short films Dam and a fashion film for Vogue featuring Emma Corrin. These projects reveal a director with a sharp conceptual lens and a signature cinematic minimalism, fashion-forward, quietly comedic, and unmistakably his own.
“Samuel has that ability to grab your attention from the first frame,” says Jean Mougin, Managing Director at Iconoclast. “It’s part of his strength as a photographer, but his images quickly evolve into something more, a beautiful visual riddle that unfolds with elegance and curiosity. He’s not just a print guy doing video; there’s a true filmmaker there, and we’re excited to help show the world.”
Mougin also credits Sarah Pearson, Iconoclast’s Head of Film & TV, and Cartel&Co with helping to build early creative momentum, pointing to Bradley’s recent standout work for Cartier and Vogue as evidence of his seamless transition to the screen.
With this signing, Iconoclast continues to expand its global roster of directors who blend artistic depth with commercial clarity, and Bradley is poised to bring a fresh, visionary energy to that mission.
