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2025 AMP Awards for Music & Sound announce winners
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duotone audio group wins best in show. Supreme Music tops with three awards; Wieden+Kennedy inducted into the hall of fame at the 12th awards ceremony honouring the best in music and sound for advertising.
duotone audio group won the Ryan Barkan Best in Show Award at the 12th AMP Awards for Music & Sound, taking home the trophy for its music supervision work on Reproductive Refrain, the campaign film for Forward Midwifery, the sexual and reproductive telehealth services provider.
The provocative two-minute spot created by agency Tall Poppy, which features the classic Martha Wainwright song Bloody Mother F***ing A**hole, also won in the competition’s category for Best Use of a Licensed, Pre-Existing Recording.
The awards were presented at a sold-out event held at Sony Hall in New York on Wednesday, May 21, which was presided over by the AMP Awards Committee and the competition’s 2025 Show Chairperson, Damien Escobar, Global Chief Music Officer, Havas.
Reproductive Refrain reflects the awesome power the perfect licensed song can convey, using Martha Wainwright’s searingly-direct Bloody Mother F***ing A**hole to convey the incredible stakes in the last election around reproductive rights.
The only multiple category winner this year was Supreme Music, which won Best Sound Design for PepsiCo Mexico, Outstanding Adaptation/Arrangement for Penny Supermarkets, and Most Innovative Process & Execution for Pedigree.
To view all the 2025 winning entries, go here.
Credits
View on- Agency Tall Poppy
- Editing Cabin Editing Company
- Music Company Duotone Audio Group
- Producer Dave Herman
- Editor Megan Heard
- Executive Producer Hope Duhaime
- Executive Creative Director Peter Nashel
- Executive Producer Ross Hopman
- Sound Designer Andy Green / (Sound Designer)
- Executive Producer Greg Tiefenbrun
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Tall Poppy
- Editing Cabin Editing Company
- Music Company Duotone Audio Group
- Producer Dave Herman
- Editor Megan Heard
- Executive Producer Hope Duhaime
- Executive Creative Director Peter Nashel
- Executive Producer Ross Hopman
- Sound Designer Andy Green / (Sound Designer)
- Executive Producer Greg Tiefenbrun
Many Standout Moments
The AMP Awards presentation featured a number of memorable moments that made the event even more meaningful for those in attendance, as well as for the larger advertising music community.
The pre-show party began with an invite-only VIP Nominee Celebration (Sponsored by Soundstripe), followed by an extended two-hour cocktail party, added in response to members’ suggestion to have more time to network and catch up with colleagues and peers.
When the lights finally dimmed at 9pm, it was to an opening musical tribute honouring the legacy of legendary composer, producer, and arranger Quincy Jones. The performance, which featured a 16-piece orchestra and spotlighted several specific moments in Jones’ career, including his collaborations with Frank Sinatra and Michael Jackson, was arranged by David Sneider and featured the Storefront Music Orchestra, led by bandleader John “Scrapper” Sneider.
From there, audiences were treated to an opening titles video that featured the “talking ears” seen in the AMP Awards marketing campaign, conceived by the agency TiNY, which launched back in December 2024. In the video, we see the industry’s “ears” chatting among themselves, as one ear imagines an award show all their own.
That led to an animated, surreal dream sequence of all the ears partying down at Sony Hall, created by the talented Director/Designer Ustab Giri from post studio Mugsy. The video abruptly ends with the ears snapping out of it and welcoming everybody to the show.
Wieden+Kennedy Joins AMP Hall of Fame
One highlight was the induction of Wieden+Kennedy into the AMP Hall of Fame, the first time the Association of Music Producers has honored an agency. In the past, the honor has gone solely to brands like Nike, Apple, Coca-Cola, McDonald’s, and last year’s honoree, adidas. Accepting on behalf of the agency was Karl Lieberman, Global Chief Creative Officer.
Another memorable moment was when the lights suddenly dimmed during the opening cocktail party, spotlights swirled and landed on an organized flash dance mob to the Chubby Checker classic “The Twist,” which is celebrating its 65th anniversary. The surprise, choreographed production (created by experiential agency, Flying Under The Radar) was all part of ABKCO Records' celebration of Checker’s induction into the Rock and Roll Hall of Fame this year.
The show closed with a performance from GIFT, the popular Brooklyn-based band whose 2024 release "Illuminator" (Captured Tracks) highlights their ever-growing musical chemistry, driving the band’s danceable and frequently mesmerizing songs. Taking unabashed inspiration from artists as wide-ranging as Madonna and MGMT, GIFT’s performance was the perfect closing-credit soundtrack to a magical night.
But the night was hardly over, once the stage was cleared, the party took off, driven by the beat of Hang the DJ (aka Charlie Davis and Francis Garcia) a long-time presence at the AMP Awards. Charlie is a Brooklyn-based musician and DJ who’s worked in the NYC music industry since ’06. He’s currently SVP, Sync Services & Partnerships at BMG. Francis is the CCO of Academy Fight Songs, a Brooklyn music house and recording studio partnered with Rough Trade Publishing to compose music for brands and content.
