AXA Prévention launch new campaign
AXA Prévention takes steps for health and the environment with Altmann+Partners.
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In February 2025, AXA Prévention, a non-profit organisation recognised as being of public interest, entrusted its risk awareness communication to the agency Altmann+Partners.
The first campaign from this collaboration will be launched, focusing on a crucial topic: environmental health. The climate has never had such a strong impact on our health, air pollution, heatwaves, and the rise of eco-anxiety. As it becomes the greatest public health challenge of the century, AXA Prévention is raising awareness among the French about the importance of walking daily, for both their health and the health of the planet.
Indeed, science and epidemiologists are very clear: one extra hour of walking and one extra hour of cycling per week could prevent 40,000 deaths per year. Alongside the personal health benefit, there's also a collective benefit: favouring walking in daily commutes helps reduce greenhouse gas emissions.
Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company PH Excuse My French
- Director Cric
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Credits
View on- Agency ALTMANN+PARTNERS/Paris
- Production Company PH Excuse My French
- Director Cric
- Sound Octopus/Paris
- Chief Creative Officer Olivier Altmann
- Copywriter Jocelyn Devaux
- Art Director Sylvain Guyomard
- TV Producer Jessica Piergiovanni
- Producer Constance Guillou
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency ALTMANN+PARTNERS/Paris
- Production Company PH Excuse My French
- Director Cric
- Sound Octopus/Paris
- Chief Creative Officer Olivier Altmann
- Copywriter Jocelyn Devaux
- Art Director Sylvain Guyomard
- TV Producer Jessica Piergiovanni
- Producer Constance Guillou
Through poetic storytelling, brought to life by the directing duo CRIC, we follow a woman from her first steps to adulthood. Initially eager to walk, explore the world, and experience life, she gradually adopts a more sedentary lifestyle as an adult, even though simply stepping outside is enough to continue this natural and vital habit.
The film will be broadcast from May 21 in cinemas, on catch-up TV, and on YouTube. It is part of AXA Prévention’s broader initiative to address environmental health challenges and tackle new climate risks, notably through the launch of a digital platform, Climate & Me (developed in partnership with Hungry & Foolish), which aims to provide practical solutions to the general public.
