Aldi's calamitous Claus
The grocery chain’s holiday campaign from Leo Burnett/Chicago shows how Christmas can be saved by its economical offerings, despite the efforts of a hapless Santa.
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Credits
View on- Agency Leo Burnett/Chicago
- Production Company O Positive
- Director Brian Billow
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Credits
View on- Agency Leo Burnett/Chicago
- Production Company O Positive
- Director Brian Billow
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editing Whitehouse Post/Chicago
- Senior Executive Post Producer Kristin Angeletti
- Senior Post Producer Kristen MacDonald
- Editor Matthew Wood
- Assistant Editor Lauren Malis
- Post Production/VFX/Color/Sound Harbor Picture Company/USA
- Senior Post Producer Sebastian Greene
- Head of Post Production Tia Perkins
- VFX Creative Director Molly Intersimone
- VFX Supervisor Andrew Pellicer
- Executive Color Producer Nadia Dabibi
- Senior Color Producer Brad Martin
- Senior Colorist Oisin O'Driscoll
- Executive Audio Producer Lauren Boyle
- Senior Sound Designer/Audio Mixer Jason Ryan
- Associate Audio Mixer Catherine Sangiovanni
- Music Human Music & Sound Design/USA
- Music Managing Director/Executive Music Producer James Dean Wells
- Music Creative Director Mike Jurasits
- Executive Creative Director Rick Hamann
- Creative Director/Art Director Travis Lampe
- Creative Director/Copywriter Travis Klausmeier
- Associate Creative Director/Art Director Madeline Reusch
- Associate Creative Director/Copywriter Kurt Monette
- Executive Producer Will St Clair
- Senior Producer Tara Wert
- Production Designer Maia Javan
- DP Robert Elswit
- Executive Post Producer Jenny McDonald
- Audio Producer Michael Azzato
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/Chicago
- Production Company O Positive
- Director Brian Billow
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editing Whitehouse Post/Chicago
- Senior Executive Post Producer Kristin Angeletti
- Senior Post Producer Kristen MacDonald
- Editor Matthew Wood
- Assistant Editor Lauren Malis
- Post Production/VFX/Color/Sound Harbor Picture Company/USA
- Senior Post Producer Sebastian Greene
- Head of Post Production Tia Perkins
- VFX Creative Director Molly Intersimone
- VFX Supervisor Andrew Pellicer
- Executive Color Producer Nadia Dabibi
- Senior Color Producer Brad Martin
- Senior Colorist Oisin O'Driscoll
- Executive Audio Producer Lauren Boyle
- Senior Sound Designer/Audio Mixer Jason Ryan
- Associate Audio Mixer Catherine Sangiovanni
- Music Human Music & Sound Design/USA
- Music Managing Director/Executive Music Producer James Dean Wells
- Music Creative Director Mike Jurasits
- Executive Creative Director Rick Hamann
- Creative Director/Art Director Travis Lampe
- Creative Director/Copywriter Travis Klausmeier
- Associate Creative Director/Art Director Madeline Reusch
- Associate Creative Director/Copywriter Kurt Monette
- Executive Producer Will St Clair
- Senior Producer Tara Wert
- Production Designer Maia Javan
- DP Robert Elswit
- Executive Post Producer Jenny McDonald
- Audio Producer Michael Azzato
This trilogy of spots for Aldi, directed by Brian Billow through O Positive, addresses consumers' worries that the festive season will further stretch their already limited finances.
The store presents itself 'the holiday unlocker', with the message that starting your festive shopping there could literally save the season. Using humour to deliver these tidings, the campaign introduces a hilariously accident-prone Father Christmas who, in two spots, seems unable to cope with the usual chimney arrival procedure – finding himself slipping off a roof or setting his pants on fire.
The third ad contains another accident, this time it's the less disastrous occurrence of a party that comes about at a household that had set out to have low-key festivities. However on discovering ALDI's reasonably priced luxury festive fare they end up throwing a big old party.
Shout out to DP Robert Elswit for the sumptuous cinematography.
