Scania’s hitchhikers’ guide to insanity
This comical campaign for the Swedish truck maker tells the tale of two brothers who are ludicrously picky when it comes to accepting a ride that could save their lives.
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Max Sherman
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Credits
View on- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Max Sherman
- Executive Producer Magne Lyngner
- Producer Axel Herrlin
- Music Supervision Solid Music Supervision
- Music Supervisor Li Stanley
- Music Supervisor Rasmus Thord
- Production Services Lee Films
- Executive Creative Director Joakim Khoury
- Creative Linus Bronge
- Creative Tiago Pinho
- Creative Johannes Ivarsson Brane
- Creative Ivan Trip
- Producer Leila Widgren
- DP Daniel Voldheim
- Music Producer/Music Arranger Magnus Borjeson
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Akestam Holst NoA/Stockholm
- Production Company Bacon
- Director Max Sherman
- Executive Producer Magne Lyngner
- Producer Axel Herrlin
- Music Supervision Solid Music Supervision
- Music Supervisor Li Stanley
- Music Supervisor Rasmus Thord
- Production Services Lee Films
- Executive Creative Director Joakim Khoury
- Creative Linus Bronge
- Creative Tiago Pinho
- Creative Johannes Ivarsson Brane
- Creative Ivan Trip
- Producer Leila Widgren
- DP Daniel Voldheim
- Music Producer/Music Arranger Magnus Borjeson
Created for Scania by Åkestam Holst, the campaign's hero film is a cinematic caper, directed by Max Sherman through Bacon, that follows the adventures of two silly siblings stranded in a desert with no water and in dire need of a lift.
But despite their precarious situation, they refuse to settle for just any ride. But when the perfect hitch appears it leads to a terrible dilemma.
Along with the strong narrative, the film is enhanced by the song Hey Brother, a 2013 hit for Swedish artist Avicii, here rearranged and sung by Bryan Adams. "The film is quite epic, and so is Avicii’s song. We felt the voice had to be at that level too,” says Joakim Khoury, Executive Creative Director at Åkestam Holst.
