Forsman & Bodenfors irons out some emotion
The agency, along with production company Pine and director Niels Windfeldt, manages to humanise LKAB and the materials it produces.
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Niels Windfeldt
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Credits
View on- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Niels Windfeldt
- Art Director Adam Radi
- Copywriter Karolina Widell Groop
- Producer Asa Hammar
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Forsman & Bodenfors/Gothenburg
- Production Company PINE
- Director Niels Windfeldt
- Art Director Adam Radi
- Copywriter Karolina Widell Groop
- Producer Asa Hammar
Iron is pretty handy but, let's face it, promoting it isn't exactly the sexiest of creative assignments. Which makes this endearing and genuinely quite touching spot for LKAB all the more impressive.
Created by Forsman & Bodenfors, Imagine what it can become takes a fairly standard trope - a grandparent telling a grandchild about the wonders of their life - and gives it a neat twist by showcasing the impact the ore he mined had on the world.
Directed by Niels Windfeldt through Pine, the film wears its sweetness on its sleeve, managing to be both emotive and impressively impactful at the same time.
