Apple turns the tide
An impactful spot from the tech brand portrays a swimmer’s terrifying near-death experience and the life-saving capabilities of the Apple Watch.
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Credits
View on- Agency TBWA\Media Arts Lab/Sydney
- Production Company Scoundrel
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Credits
View on- Agency TBWA\Media Arts Lab/Sydney
- Production Company Scoundrel
- Post Production ARC EDIT
- Post Production Fin Design + Effects
- Sound Design MassiveMusic/Sydney
- Music Turning Studios
- Composer Elliott Wheeler
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/Sydney
- Production Company Scoundrel
- Post Production ARC EDIT
- Post Production Fin Design + Effects
- Sound Design MassiveMusic/Sydney
- Music Turning Studios
- Composer Elliott Wheeler
We’re used to seeing ads that show off the functionality of a fancy new tech product, but rarely does a spot demonstrate such a life-changing feature in a real situation as in this harrowing film for the Apple Watch.
Created by TBWA\Media Arts Lab through Scoundrel, the film tells the real story of Byron Bay resident Rick Shearman, an experienced swimmer who found himself pulled 1.6 kilometres out to sea by a dangerous rip current.
At the heart of the spot is a harrowing VO, Shearman’s phone call to the emergency services from his Apple Watch, which ultimately led to his rescue. The survivor stars in the reenactment of the traumatic event, hoping his story would inspire others to be prepared for similar emergencies.
