Rona’s discouraged donkey
Guy Shelmerdine helms a wonderfully silly spot featuring half an animated mule with subpar home reno skills for the home retail brand.
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Credits
View on- Agency Courage/Toronto
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
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Credits
View on- Agency Courage/Toronto
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
- Production Co. Soft Citizen
- Production Company SMUGGLER/USA
- Puppet Designers Masters FX
- Edit House Outsider Editorial/Toronto
- Editing Outsider Editorial/Toronto
- Colour Grading Royal Muster
- VFX Parliament VFX
- VFX & Online Parliament VFX
- Color Royal Muster
- Audio Post Vapor RMW
- Audio House Vapor RMW
- Global Chief Creative Officer Dhaval Bhatt
- Executive Producer Clair Galea
- Chief Creative Officer Joel Holtby
- Creative Director Jesse Wilks
- Creative Director Gerardo Agbuya
- Associate Creative Director Zuheir Kotob
- Associate Creative Director Jason Soy
- Producer Sarah Moen
- Executive Producer Eva Preger
- Executive Producer Link York
- Executive Producer/Co-Founder Patrick Milling-Smith
- Executive Producer/Co-Founder Brian Carmody
- Head of Production Rob Burns
- Line Producer Vanessa Lenarduzzi
- Chief Operating Officer Andrew Colon
- Managing Director Sue Yeon Ahn
- Production Designer Gus Ward
- Production Manager Annie Marcoux
- DP Christopher Soos
- Editor Chris Murphy
- Assistant Editor Daniel Karan
- Executive Producer Kristina Anzlinger
- Executive Producer Kayan Choi
- Post Producer Kelsey Dale-McGrath
- Colorist Lasse Selvli
- Assistant Colorist Zack Wilpon
- Executive Producer Thatcher Peterson
- Head of Production Diane Valera
- Creative Director Joey Serlin
- Executive Producer Kailee Nowosad
- Sound Designer Kevin Chamberlain
- Audio Engineer Julian Rudd
- Casting Sean Milliken
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Credits
powered by- Agency Courage/Toronto
- Production Company SMUGGLER/London
- Director Guy Shelmerdine
- Production Co. Soft Citizen
- Production Company SMUGGLER/USA
- Puppet Designers Masters FX
- Edit House Outsider Editorial/Toronto
- Editing Outsider Editorial/Toronto
- Colour Grading Royal Muster
- VFX Parliament VFX
- VFX & Online Parliament VFX
- Color Royal Muster
- Audio Post Vapor RMW
- Audio House Vapor RMW
- Global Chief Creative Officer Dhaval Bhatt
- Executive Producer Clair Galea
- Chief Creative Officer Joel Holtby
- Creative Director Jesse Wilks
- Creative Director Gerardo Agbuya
- Associate Creative Director Zuheir Kotob
- Associate Creative Director Jason Soy
- Producer Sarah Moen
- Executive Producer Eva Preger
- Executive Producer Link York
- Executive Producer/Co-Founder Patrick Milling-Smith
- Executive Producer/Co-Founder Brian Carmody
- Head of Production Rob Burns
- Line Producer Vanessa Lenarduzzi
- Chief Operating Officer Andrew Colon
- Managing Director Sue Yeon Ahn
- Production Designer Gus Ward
- Production Manager Annie Marcoux
- DP Christopher Soos
- Editor Chris Murphy
- Assistant Editor Daniel Karan
- Executive Producer Kristina Anzlinger
- Executive Producer Kayan Choi
- Post Producer Kelsey Dale-McGrath
- Colorist Lasse Selvli
- Assistant Colorist Zack Wilpon
- Executive Producer Thatcher Peterson
- Head of Production Diane Valera
- Creative Director Joey Serlin
- Executive Producer Kailee Nowosad
- Sound Designer Kevin Chamberlain
- Audio Engineer Julian Rudd
- Casting Sean Milliken
Created by Courage and produced by SMUGGLER with Soft Citizen, this funny spot from home retail brand Rona brings to life the Half-Ass, a sad, fictional creature lacking DIY skills.
Comedically directed by Guy Shelmerdine, the film blends live-action and VFX to follow the journey of the melancholy mule who endures the jeers of various contractors for his shoddy work before finding an understanding welcome at RONA.
Humour turns to heart to ultimately remind us that there’s always a way to get things done right.
