Artplan’s Atacama clean-up
The Brazilian agency gives away free designer clothing an innovative initiative addressing the environmental issue of textile waste in the Chilean desert.
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Credits
View on- Agency Artplan/Sao Paulo
- Production Company SugarCane Filmes
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Credits
View on- Agency Artplan/Sao Paulo
- Production Company SugarCane Filmes
- Audio Post Raw Audio
- Chief Creative Officer Rodrigo Almeida (Monte)
- Chief Creative Officer Rafael Gil
- Chief Creative Officer Marcello Noronha
- Creative Director Pedro Maneschy
- Creative Director Pedro Galdi
- Creative Director Pedro Rosas
- Creative Thomas Davini
- Creative/Design Bruno Bacci
- Creative Director/Design Victor Emeka Rocha
- Head of Production Bruno Werner
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Credits
powered by- Agency Artplan/Sao Paulo
- Production Company SugarCane Filmes
- Audio Post Raw Audio
- Chief Creative Officer Rodrigo Almeida (Monte)
- Chief Creative Officer Rafael Gil
- Chief Creative Officer Marcello Noronha
- Creative Director Pedro Maneschy
- Creative Director Pedro Galdi
- Creative Director Pedro Rosas
- Creative Thomas Davini
- Creative/Design Bruno Bacci
- Creative Director/Design Victor Emeka Rocha
- Head of Production Bruno Werner
Brazilian creative agency Artplan has launched this clever campaign drawing attention to the approximately 39,000 tons of clothing dumped in the Atacama Desert (Chile) annually – a worrying result of the fast fashion industry.
The campaign film, produced by SugarCane Filmes, portrays how the The Atacama RE-commerce project involves discarded designer garments being retrieved from the mountains of material waste, then being washed and resold for free with consumers only needing to cover the shipping cost.
According to Rodrigo Almeida (Monte), CCO of Artplan, creativity goes beyond design or aesthetics; "We took a real problem and turned it into a story that connects, engages, and raises awareness. Atacama RE-commerce is not just a reuse project but a way to give a voice to discarded items, to tell the story of these clothes, and at the same time, provoke a more critical look at consumption."
