Prazeres United depicts life in the favelas
Director Olivia Lonsdale’s vibrant spot for the grassroots football club contrasts the cultural richness and daily challenges of growing up in the Brazilian shantytown.
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Credits
View on- Agency TBWA/Neboko/Amsterdam
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- Director Olivia Lonsdale
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Credits
View on- Agency TBWA/Neboko/Amsterdam
- Director Olivia Lonsdale
- Post Production Glassworks
- Animation Jagthund
- Music Rogue/New York
- Producer Minou Hiemstra
- DP Maga Magalhaes
- Editor Daan van Citters
- Colorist Vanessa Aparicio
- Color Producer Bella Baillie
- Sound Design David Coehorst
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA/Neboko/Amsterdam
- Director Olivia Lonsdale
- Post Production Glassworks
- Animation Jagthund
- Music Rogue/New York
- Producer Minou Hiemstra
- DP Maga Magalhaes
- Editor Daan van Citters
- Colorist Vanessa Aparicio
- Color Producer Bella Baillie
- Sound Design David Coehorst
Created by agency TBWA/Neboko, this vibrant campaign for grassroots football club Prazeres United paints a dynamic and authentic picture of a young boy’s life in Brazil’s favelas.
Director Olivia Lonsdale lends her cinematic vision to the project, subtly portraying the harsh realities of growing up in these underprivileged neighbourhoods while capturing the richness of its culture and the closeness of families and communities.
The film shows the important work of the football club and the resilience, hope, and connection it offers by providing daily training to around a hundred underprivileged boys and girls who live in the favelas.
