Wait Until 8th dials in on the danger of smartphones
Director David Berlandi’s impactful PSA depicts the anxiety, insecurity and bullying children are exposed to when they’re given access to a phone and social media.
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Credits
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- Production Company Durable Goods
- Director Kevin Berlandi
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Credits
View on- Production Company Durable Goods
- Director Kevin Berlandi
- Editing Cabin Editing Company
- Post Production Alter Ego Post/Los Angeles
- Sound Lime Studios
- Creative Kimberly Linn
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Durable Goods
- Director Kevin Berlandi
- Editing Cabin Editing Company
- Post Production Alter Ego Post/Los Angeles
- Sound Lime Studios
- Creative Kimberly Linn
Wait Until 8th, a movement of parents pledging not to give their children smartphones until eighth grade, has unveiled this poignant campaign directed by Kevin Berlandi through Durable Goods.
In the film, we see a young girl receiving a smartphone for her birthday. She takes a selfie, and the room fills with toxic online characters making nasty comments, portraying the psychological harm and loss of innocence that smartphones and social media inflict on young children.
“Childhood ought to be the most enjoyable time of human life, but sadly, that’s not the case anymore,” explains Berlandi, who got involved with Wait Until 8th after reading Jonathan Haidt’s book, The Anxious Generation. “The book brought into focus the epidemic of anxiety, depression, and mental illness in today’s youth, citing smartphones, social media, and 24/7 internet access as major culprits. So, as a father, addressing this issue by joining the Wait Until 8th movement and making this film was a necessity for me.”
