Battlefield 6's celebrity explosion

With every major new game release fans often expect a big ad filled with celebrities, and exhibit one [above] shows movie star Zac Efron, six-time-NBA All-Star Jimmy Butler, chart-topper Morgan Wallen, and MMA fighter Paddy Pimblett featuring for the launch of Battlefield 6.

However, those celebrities don’t necessarily represent the everyday players, which is why the film for Electronic Arts' new release has a twist; a bomb is dropped on our quartet of celebrities to give rise to the real heroes of Battlefield: the everyday players.

Created by Mother Los Angeles and directed by Simon McQuoid through Imperial Woodpecker, the two-minute spot is a riotous mixture of guns, explosions, one-liners and unexpected humour.

“If you look at the state of first-person shooters, and then what Battlefield 6 is, this idea felt like a no-brainer," said said Joey Johnson, Creative Director at Mother LA. "Players want to feel like they’re actually in that world. So it became as simple as ‘make fans think we’re hopping on the same bandwagon, and then blow up that notion to make room for a more grounded and true 'Only in Battlefield' film’.” 

“I was particularly drawn to this script because it has two elements that I love - humour and scale," added McQuoid. "And my process is to balance those two elements all the time. This was a unique idea because we lead with a misdirect and the humour is up front, then from that point on it needs to back up the claim that only this sort of battle authenticity happens in Battlefield. It was one of the most enjoyable productions I have ever been a part of, because everyone wanted the same thing from the start: scale, authentic warfare and all with a sense of fun and awe mixed with it. I wanted the explosions to not just be big, but also feel utterly real, dirty and chaotic. I love the intensity of the game, so it was important that we matched that same energy.”