Slow and steady wins for AAMI
In a fun campaign from the Aussie insurance brand, quirky characters from all walks of life go head-to-head in a not-so-speedy race to be the safest driver.
)
Credits
View on- Agency Leo Burnett/Sydney
- Production Company Scoundrel
- Director Ariel Martin
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Leo Burnett/Sydney
- Production Company Scoundrel
- Director Ariel Martin
- Post Production Heckler
- Sound Rumble Studios
- Music Level Two Music
- Chief Creative Officer Andy Ferguson
- Chief Creative Officer Dave Bowman
- Group Creative Director Tim Woolford
- Executive Creative Director Tommy Cehak
- Associate Creative Director Adam Frazer
- Senior Creative Nick Timms
- Senior Creative Ben Pearce
- Executive Producer Kate Gooden
- Executive Producer Adrian Shapiro
- Producer Tessa Simpson
- DP Campbell Brown
- Editor Adam Wills
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/Sydney
- Production Company Scoundrel
- Director Ariel Martin
- Post Production Heckler
- Sound Rumble Studios
- Music Level Two Music
- Chief Creative Officer Andy Ferguson
- Chief Creative Officer Dave Bowman
- Group Creative Director Tim Woolford
- Executive Creative Director Tommy Cehak
- Associate Creative Director Adam Frazer
- Senior Creative Nick Timms
- Senior Creative Ben Pearce
- Executive Producer Kate Gooden
- Executive Producer Adrian Shapiro
- Producer Tessa Simpson
- DP Campbell Brown
- Editor Adam Wills
Australian insurer AAMI is setting the record straight on who’s a safer driver through a clever new road safety initiative, launched with this comedic campaign created by Leo Australia and directed by Ariel Martin through Scoundrel.
From a competitive granny to a family of gingers, the spot sees Aussies in all shapes and sizes squaring up at the starting line of a race, but this isn’t your average driving competition. After all the bravado, the starting gun goes off, and the eager competitors edge forward at hilariously slow pace in hopes of being crowned Australia’s safest driver.
Executive Creative Director at Leo Australia Tim Woolford said: “Only in Australia could you turn a serious topic like road safety into a competition. That’s the beauty of this idea - it takes something fundamentally serious and gives it the energy of a national sport.”
