BHD shoots from the heart
A father learns to play wheelchair basketball so he can teach with his son in a heartwarming campaign from the Dominican Republic based bank.
)
Credits
View on- Agency The Table
- Production Company Up Films Band
- Director Santiago Ruffa
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency The Table
- Production Company Up Films Band
- Director Santiago Ruffa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Table
- Production Company Up Films Band
- Director Santiago Ruffa
Created by The Table and sensitively directed by Santiago Ruffa through Up Films Band, this beautifully-shot spot for bank BHD is a moving story of father-son bonding with a touching twist.
Tapping into the campaign's tagline, ‘Moved by what moves you’, the film follows a man in a wheelchair as he tries to learn basketball, trying and failing until his palms are raw with blisters.
What seems at first like an inspiring tale of strength and perseverance turns into a heartfelt story of love and selflessness, as the rug is pulled to reveal that he can walk, and is practicing so he can teach his son, who uses a wheelchair.
