HOKA's community spirit
This new campaign for HOKA looks at the potential hardships of running, and how those hardships are mitigated by the people you surround yourself with.
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Credits
View on- Agency Anomaly/Los Angeles
- Chief Creative Officer Josh Fell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Anomaly/Los Angeles
- Chief Creative Officer Josh Fell
Footwear and apparel brand HOKA has launched its global brand campaign for 2025, a campaign which celebrates the power of community.
Created by Anomaly Los Angeles, the 130-second film, called Together We Fly Higher, represents the highs and lows of the journey of training and race day that only real runners can recognise. Set to the tune of Bob Dylan’s Shelter from the Storm, the film illustrates that a runner's individual progress is fuelled by the collective, whether propelled forward by the support of a coach, fellow runners or a family member.
“The whole category talks about performance, and the individuals pushing themselves to go farther," said Josh Fell, Partner and CCO at Anomaly LA. "Which is true. But not the whole truth. Every great runner, every great athlete is fuelled by the support of those around them. This campaign was our love letter to those people. The ones who give us shelter from the storm. So we can take our next step forward. And fly higher, together. Also, Bob Dylan saw it, and liked it, which is pretty much the only award we've ever cared about. A Bobby.”
