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Bruno Rebelo promoted to CCO at Grey Health New York
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Grey Health New York promotes Bruno Rebelo to Chief Creative Officer following a record-breaking year of new business wins and industry recognition.
Agency Grey Health New York has promoted Bruno Rebelo to Chief Creative Officer, effective immediately.
Rebelo joined the agency as Executive Creative Director in December 2023, following his tenure as Chief Creative Officer at McCann Health New Jersey.
“2024 was a phenomenal year for Grey Health New York, and Bruno’s arrival was a key catalyst for that success,” says Marc Lanouette, global chief executive officer at Grey Health. “From the moment he joined, his creative vision and leadership have elevated our culture, our work, and our results, for both our clients and the agency.”
During his time at McCann Health NJ, Rebelo led the agency through a transformative period, securing its first-ever Cannes Lion and earning recognition as the second most creative agency in 2022, according to The LIONS Creativity Report Rankings.
Since joining Grey Health New York, Rebelo has worked alongside head of strategy Mike Medeiros and head of commercial Jon Carroll to drive exceptional growth. In 2024, the agency achieved a 78% win rate, securing nine new clients, including Astellas, Eli Lilly, Johnson & Johnson, and AstraZeneca.
“Advertising is a team sport,” adds Lanouette. “Bruno, Mike, and Jon, working in perfect concert, made this incredible win ratio a reality. The team is rock solid, and we can’t wait to see what 2025 brings.”
Grey Health New York’s success has been further recognised with industry accolades, ranking as the #1 agency in pharma at The One Show and securing a #7 position in the Cannes Creative Health Rankings.
“Bruno is the rarest combination of incredible creative talent and true business acumen,” says Gabriel Schmitt, global chief creative officer at Grey. “He doesn’t just create great work, he crafts truly inspiring and effective campaigns for his biggest clients. His impact at Grey Health over the past 12 months has been incredible.”
Reflecting on his appointment, Rebelo says: “Our team operates with a rare synergy, allowing us to be precise and deliver excellence consistently. Together, we create impactful work that proves its effectiveness while pushing the creative boundaries of our category. The ambition we share is immense, and I’m honoured to work alongside such talented individuals. This is just the beginning, the potential ahead is extraordinary.”
With Rebelo’s leadership, Grey Health New York continues to strengthen its position as a creative force in the healthcare sector.
