Burger King is not made by Gordon Ramsay
Burger King UK is flipping the script on celebrity endorsements with a new campaign by BBH, Not Made By Gordon.
)
Born out of a desire to highlight Burger King’s quality credentials, BBH's fun campaign for the fast food chain playfully showcases British chef Gordon Ramsay's humorous (and ultimately failed) attempts to get involved with Burger King's creation.
Forget your typical chef-approved partnership; this campaign is all about Ramsay being consistently kept out of the kitchen. It's a bold move that sends a clear message: the burger is so damn good, it tastes like it could have been made by a world-class chef.
Credits
View on- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Artur Wolgers
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Artur Wolgers
- Executive Producer Faye Rizzo
- Editing Shift Post
- Editor Rachael Spann
- Post Production Creative Outpost
- Post Producer Andrew (Andy) Salem
- Color Creative Outpost
- Colorist Alexandre Nerzic
- Sound 750mph
- Sound Engineer Sam Ashwell
- Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Lawrence Bushell
- Copywriter Katy David
- Art Director Simran Sidhu
- Head of Design Liam Thomas
- Designer Adam Buckland
- Designer Keiti Collins
- Senior Producer Michael Hanney
- Producer Zoe Lynch
- Assistant Producer Pete Wiltshire
- Producer Ethan McDowell
- Food Director Paul Butterworth
- DP Johan Palm
- Food DP Henry Gill
- Talent Gordon Ramsay
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company Black Sheep Studios (In-House at BBH/London)
- Director Artur Wolgers
- Executive Producer Faye Rizzo
- Editing Shift Post
- Editor Rachael Spann
- Post Production Creative Outpost
- Post Producer Andrew (Andy) Salem
- Color Creative Outpost
- Colorist Alexandre Nerzic
- Sound 750mph
- Sound Engineer Sam Ashwell
- Chief Creative Officer Alex Grieve
- Executive Creative Director Felipe Serradourada Guimaraes
- Creative Director Lawrence Bushell
- Copywriter Katy David
- Art Director Simran Sidhu
- Head of Design Liam Thomas
- Designer Adam Buckland
- Designer Keiti Collins
- Senior Producer Michael Hanney
- Producer Zoe Lynch
- Assistant Producer Pete Wiltshire
- Producer Ethan McDowell
- Food Director Paul Butterworth
- DP Johan Palm
- Food DP Henry Gill
- Talent Gordon Ramsay
The integrated campaign produced by BBH in-house production company, Black Sheep Studios, features films directed by Artur Wolgers and out-of-home photography by Mark Peckmezian, which follow Ramsay on his comical quest for inclusion. While the films show Ramsay's mission to make the burger, the OOH executions hero the burger itself, with a longing Ramsay just out of frame - a tantalising tease of what could have been.
Felipe Serradourada Guimaraes said: “When you're so confident in your product, you hire a celeb chef just to tell the world they had nothing to do with it. That's pure Burger King.”
Katie Evans, CMO of Burger King UK adds: “We’re celebrating the launch of our most gourmet burger yet, The Wagyu. So good you’d think a certain world renowned chef had made it, but he didn’t. Sorry Gordon.”
