Exit Films crafts stunt-fuelled spot for Toyota
The cinematic spot showcases high-intensity stunt driving set to Melbourne punk Amyl and The Sniffers’ track Hertz.
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Toyota Australia, in partnership with independent agency HERO and production company Exit Films, has launched the new GR Yaris, including its auto variant, to bring the brand’s rally pedigree into the everyday.
Titled Nice to Know It Could, the hero spot leverages the insight that car enthusiasts are drawn to the extreme capabilities of their performance machines, even if they’re not used. With World Rally Championship engineering at its core, the GR Yaris can tackle everything from the most unforgiving rally stages to the most regular weekday commute.
Directed by Sam Walker of EXIT Films and shot in Williamstown and Parwan Ride Park, the 60-second hero film merges suburban and rally worlds and includes a seven-metre-high fast-food drive-through window, only accessible via a mid-air jump, among other breathtaking stunts.
Credits
View on- Agency HERO/Melbourne
- Production Company Exit Australia
- Director Sam Walker
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Credits
View on- Agency HERO/Melbourne
- Production Company Exit Australia
- Director Sam Walker
- Managing Partner Wilf Sweetland
- Editing The Editors
- Editor Bernard Garry
- VFX Alt.vfx/Brisbane
- Executive VFX Producer Eyvonne Carfora
- VFX Producer Caroline MacLeod
- VFX Supervisor Juri Bryan
- Sound Design Rumble Studios
- Sound Producer Rebecca Ivanov
- Sound Designer Liam Annert
- Casting Nick Hamon Casting
- Executive Creative Director Shane Geffen
- Creative Director Andrew Woodhead
- Senior Art Director Mitchell Sutton
- Senior Art Director Kean Szczur
- Senior Copywriter Joshua Campbell
- Head of Production (HP) Roz Scrimshaw
- Producer Alice Grant
- Production Designer Lucinda Thomson
- DP Jeremy Rouse
- Online Artist Heather Galvin
- VFX Supervisor Bryn Morrow
- Colorist Fergus Rotherham
- Music Supervisor Chris Chalmers
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Credits
powered by- Agency HERO/Melbourne
- Production Company Exit Australia
- Director Sam Walker
- Managing Partner Wilf Sweetland
- Editing The Editors
- Editor Bernard Garry
- VFX Alt.vfx/Brisbane
- Executive VFX Producer Eyvonne Carfora
- VFX Producer Caroline MacLeod
- VFX Supervisor Juri Bryan
- Sound Design Rumble Studios
- Sound Producer Rebecca Ivanov
- Sound Designer Liam Annert
- Casting Nick Hamon Casting
- Executive Creative Director Shane Geffen
- Creative Director Andrew Woodhead
- Senior Art Director Mitchell Sutton
- Senior Art Director Kean Szczur
- Senior Copywriter Joshua Campbell
- Head of Production (HP) Roz Scrimshaw
- Producer Alice Grant
- Production Designer Lucinda Thomson
- DP Jeremy Rouse
- Online Artist Heather Galvin
- VFX Supervisor Bryn Morrow
- Colorist Fergus Rotherham
- Music Supervisor Chris Chalmers
Vin Naidoo, Chief Marketing Officer, Toyota Australia says, “We set out to capture the exhilaration that comes with a car and driver moving as one. With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary. The film is our way of letting audiences experience that sensation for themselves, not just in what they see, but in what they feel, even though the stunts are out of the realms of possibility for everyday drivers.”
Shane Geffen, Executive Creative Director, HERO says, "You’d never need to push a performance car like the GR Yaris to its limits during everyday driving, but there’s comfort in knowing you could rather than needing it to. We’re proud to partner with Toyota and Exit to bring this insight to life in a bold and memorable way.”
