Camille Summers-Valli takes her times
In new campaign, It’s Your World to Understand, the New York Times positions itself as the companion to your day.
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Credits
View on- Agency Isle of Any
- Production Company MJZ/USA
- Director Camille Summers-Valli
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Credits
View on- Agency Isle of Any
- Production Company MJZ/USA
- Director Camille Summers-Valli
- Production Co. North of Now/Los Angeles
- Editing Cartel
- Post Production Transformer
- Post Production Ethos Studio
- Music Wave Studios/USA
- Music Warp Records
- Chief Creative Officer Laurie Howell
- Chief Creative Officer Toby Treyer-Evans
- Creative Director Ben Brown
- Producer Topher Cochrane
- Producer Olivia Baker
- Executive Producer David Zander
- Executive Producer Eriks Krumins
- Producer Matisse Gaillard
- DP Alexis Zabe
- Editor Dan Sherwen
- Producer Savannah Cannistraro
- Colorist Kaitlyn Battistelli
- Producer Nat Tereshchenko
- Sound Designer Aaron Reynolds
- Executive Producer Vicky Ferraro
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Isle of Any
- Production Company MJZ/USA
- Director Camille Summers-Valli
- Production Co. North of Now/Los Angeles
- Editing Cartel
- Post Production Transformer
- Post Production Ethos Studio
- Music Wave Studios/USA
- Music Warp Records
- Chief Creative Officer Laurie Howell
- Chief Creative Officer Toby Treyer-Evans
- Creative Director Ben Brown
- Producer Topher Cochrane
- Producer Olivia Baker
- Executive Producer David Zander
- Executive Producer Eriks Krumins
- Producer Matisse Gaillard
- DP Alexis Zabe
- Editor Dan Sherwen
- Producer Savannah Cannistraro
- Colorist Kaitlyn Battistelli
- Producer Nat Tereshchenko
- Sound Designer Aaron Reynolds
- Executive Producer Vicky Ferraro
Showcasing the range of features the publication offers, It’s Your World to Understand is the New York Times' latest glorious snapshot into the lives of many.
Marking the return of Lauren Howell and Toby Treyer‑Evans - founders of agency Isle of Any and who previously worked with the Times at Droga5 - the campaign positions the paper not merely as a source of news, but as an everyday companion, with elements such as News, Games, Cooking, The Athletic, and Wirecutter coming together to touch on users daily habits.
Directed by MJZ's Camille Summers‑Valli, the hero spot takes a unique viewpoint from 'inside' the activities it assists, which, coupled with the gentle VO and perfect edit from Cartel's Dan Sherwen, pulls you into its world instantly.
With one heck of a legacy to maintain, this innovative and poetic film hits the ground running.
