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Picklebet – Get Your Pickle On

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We don't know whether it's a thinly veiled statement on the addictive nature of gambling, or if it's just a cracking visual idea for an attention-grabbing ad, but Jesse James McElroy's new spot for Picklebet had us in a headlock from its opening moments.

Taking place in a random dive bar, Get Your Pickle On sees the call of a jarred pickled cucumber seized on by a room full of oddballs, each reacting with delightfully peculiar and pointed choreography.

Created by agency Kerfuffle and shot through The Sweetshop, Sydney, this energetic and hugely enjoyable trip feels like a distilled music video, replete with masterful moves, sizzling camerawork and hilarious reactions.

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