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Coinbase – Human Nature - Shrinkflation

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Conversations around money can feel awkward, so cryptocurrency exchange Coinbase is easing the tension with some animated animals in this sweet series of spots, created by Finn Partners and brought to life by animation studio Aardman

Titled Human Nature, the entertaining campaign leverages Aardman director Rich Webber's stop-motion magic and the legacy of the studio's iconic Creature Comforts sketches to explore everyday money worries in a relatable and honest way.  

With 28 hand-made puppets, 416 mouth replacements and a total of 16,400 frames, the series aims to help to start conversations among Americans facing new economic challenges. 

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