Visa's cashback conundrums
A new campaign for Visa and ADCB shows the lengths people will go to in order to pay at fast food outlets (and level up their cashback rewards).
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Credits
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- Production Company Everyone Film
- Director Sherif Mounir
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Credits
View on- Production Company Everyone Film
- Director Sherif Mounir
- Executive Producer Ammar Abu Shady
- Editing The Barber Shop/London
- Editor Amr Rabee
- Post Producer Yasser Bendary
- Colorist Ahmed El Gendy
- Producer Ahmed Nashaat
- Production Designer Eslam Hassan Shawky
- Art Director Fatma El-Tegany
- Head of Production Jihad Aboshady
- Line Producer Rana Elmor
- DP Mohamed Hamzon
- Assistant Editor Mohamed Adel
- Art Work Yasmin Marwan
- Post Producer Shahd Tarek
- Sound Design & Mix Fady Garas
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Credits
powered by- Production Company Everyone Film
- Director Sherif Mounir
- Executive Producer Ammar Abu Shady
- Editing The Barber Shop/London
- Editor Amr Rabee
- Post Producer Yasser Bendary
- Colorist Ahmed El Gendy
- Producer Ahmed Nashaat
- Production Designer Eslam Hassan Shawky
- Art Director Fatma El-Tegany
- Head of Production Jihad Aboshady
- Line Producer Rana Elmor
- DP Mohamed Hamzon
- Assistant Editor Mohamed Adel
- Art Work Yasmin Marwan
- Post Producer Shahd Tarek
- Sound Design & Mix Fady Garas
This new spot for Visa and ADCB, to promote the Masri credit card, shows that the benefits of the card's cashback scheme mean everyone wants to pay.
Directed by Sherif Mounir through Everyone Film Cairo the 80-second spot shows how workers in various fast food outlets can spend a long time waiting for customers to work out who's going to pay, because they all want to.
The film is shot in a docu-drama format, with the different fast food staff members relaying to camera the issues they have to deal with now that Masri offers cashback rewards, and how Egyptian generosity has levelled up after the Masri card appeared.
