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DISH has long battled perceptions of being the “#2” satellite provider behind DirecTV, even though the brand actually offers the lowest price in satellite TV, more content, and superior equipment.
As subscriber churn and competition intensify, DISH partnered with Highdive to address the perception gap head-on during a critical acquisition window.
The new campaign, The Talk, leans into the curious, and sometimes uncomfortable, questions kids love to ask. When Grandpa is put on the spot, he avoids the hard questions by pivoting to the one thing he does know for sure: DISH is the right choice.
The work is part of a broader 360° acquisition push rolling out across broadcast, OLV, and paid social.
