Get your head in the game with Gatorade
The electrolyte drinks brand encourages athletes of all abilities to achieve their dreams in a punchy campaign directed by Nico Pérez Veiga.
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Credits
View on- Agency Isla/Buenos Aires
- Production Company Primo Content Brazil Production Company
- Director Nicolas Perez Veiga
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Credits
View on- Agency Isla/Buenos Aires
- Production Company Primo Content Brazil Production Company
- Director Nicolas Perez Veiga
- VFX Reino/Buenos Aires
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Celeste Dalairac
- Copywriter Julian Tachella
- Executive Creative Director Matias Eusebi
- Creative Director Nicolas Trapanese
- HP Coqui Gimenez Uriburu
- Producer Laura Fassi
- Executive Director Carolina Cordini
- Producer German Lentini
- Producer Gala Gonzalez Costes
- Art Director Valentina Luppino
- DP Pierre de Kerchove
- Editor Paula Baialardo
- Colorist Alejandra Lascano
- Final Mix Martin Porta
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Credits
powered by- Agency Isla/Buenos Aires
- Production Company Primo Content Brazil Production Company
- Director Nicolas Perez Veiga
- VFX Reino/Buenos Aires
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Celeste Dalairac
- Copywriter Julian Tachella
- Executive Creative Director Matias Eusebi
- Creative Director Nicolas Trapanese
- HP Coqui Gimenez Uriburu
- Producer Laura Fassi
- Executive Director Carolina Cordini
- Producer German Lentini
- Producer Gala Gonzalez Costes
- Art Director Valentina Luppino
- DP Pierre de Kerchove
- Editor Paula Baialardo
- Colorist Alejandra Lascano
- Final Mix Martin Porta
Whether you’re a pro athlete or just starting out, this lively spot from electrolyte spots drink brand Gatorade, created by Isla and directed by Nico Pérez Veiga through Primo Content, will inspire you to sweat big and realise your sporting dreams.
The action-packed campaign, titled Dreams, builds a world of possibilities where athletes of all ages and abilities can achieve their wildest athletic aspirations while staying hydrated with Gatorade.
The bold and dynamic visuals and brought to life by an empowering voiceover, perfectly paired with Basement Jaxx’ high-energy track Where’s Your Head At?.
