Nike puts Luka Dončić on trial
Director Jody Hill helms a playful courtroom drama starring the NBA superstar, celebrating the launch of the sportswear brand’s Jordan Luka 4 trainer.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Caviar/Los Angeles
- Director Jody Hill
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Caviar/Los Angeles
- Director Jody Hill
- Executive Producer Tova Dann
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Executive Producer Annie Maldonado
- Global Art Director Warren Cochrane
- Creative Director Matthew Anderson / (Executive Producer)
- Creative Director Emma Barnett
- Senior Creative Jacobi Mehringer
- Production Designer Rene Naverette
- Producer Bernard Rahill
- DP Mihai Malaimare Jr
- Senior Editor Stephen Sprinkel
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Caviar/Los Angeles
- Director Jody Hill
- Executive Producer Tova Dann
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Executive Producer Annie Maldonado
- Global Art Director Warren Cochrane
- Creative Director Matthew Anderson / (Executive Producer)
- Creative Director Emma Barnett
- Senior Creative Jacobi Mehringer
- Production Designer Rene Naverette
- Producer Bernard Rahill
- DP Mihai Malaimare Jr
- Senior Editor Stephen Sprinkel
In this comedic spot marking the release of sportswear brand Nike's latest Jordan Luka 4 sneaker, NBA star Luka Dončić is put on trial. His only crime? Having the coolest trainers in town.
Created by Wieden + Kennedy and comedically directed by Caviar's Jody Hill, the film sees Dončić being interrogated in court over his “bad behaviour,” only to have the proceedings hilariously derailed by his irresistible Jordan sneakers.
“In The Trial of Luka Doncic, our director Jody Hill has been able to capture the electric energy surrounding Doncic’s impact both on and off the court – excitement that is a perfect fit for Jordan Brand,” said Caviar EP/Managing Director Michael Sagol.
