Green Flag's quick response
A new campaign for the UK breakdown service shows that a hazardous journey isn't needed if you're a member of Green Flag.
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Credits
View on- Agency VCCP/London
- Production Company New Land
- Director Tore Frandsen
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Credits
View on- Agency VCCP/London
- Production Company New Land
- Director Tore Frandsen
- Production Agency Girl&Bear (In-House at VCCP/London)
- Post Production Time Based Arts
- Audio Post 750mph
- Creative Director Liam Wilson
- Copywriter Katy Stanage
- Art Director Katy Stanage
- Copywriter Alice Marani
- Art Director Alice Marani
- Executive Producer Trine Pillay
- Producer Tarquin Glass
- Editor Jonnie Scarlett
- Producer Lily Baron
- Colorist Ruth Wardell
- Sound Engineer Matt Valentine
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company New Land
- Director Tore Frandsen
- Production Agency Girl&Bear (In-House at VCCP/London)
- Post Production Time Based Arts
- Audio Post 750mph
- Creative Director Liam Wilson
- Copywriter Katy Stanage
- Art Director Katy Stanage
- Copywriter Alice Marani
- Art Director Alice Marani
- Executive Producer Trine Pillay
- Producer Tarquin Glass
- Editor Jonnie Scarlett
- Producer Lily Baron
- Colorist Ruth Wardell
- Sound Engineer Matt Valentine
Breakdown service Green Flag has launched a new creative campaign which aims to emphasise the speed in which technicians respond to customers who need help.
Created by VCCP London, the first major piece of work since the agency won the account, the campaign features a 30-second spot called Nothing Beats Near which was directed by Tore Frandsen through New Land and shows the misadventures of a man called Simon who makes the foolish mistake of setting off for help following a breakdown rather than waiting a short time for Green Flag to arrive.
His calamitous journey sees him covered in mud, terrified by a sheep and invading a hippy commune, while his fellow passenger is seen already tucking into a lovely dinner at the local pub after a speedy rescue by Green Flag.
“This campaign taps into a simple truth," said Bridget Limbrey, Managing Partner at VCCP. "When you’re stuck, speed matters. And no one gets there faster than someone who’s already nearby. Nothing Beats Near is a powerful platform that celebrates Green Flag’s biggest strength: local expertise, delivered with real pace.”
