Hyundai’s new Palisade is all that and more

To support its all-new, bigger and better than ever Palisade SUV, Hyundai is launching a new national marketing campaign featuring the Palisade Hybrid. 

The advertisement titled All That And More stars actress Parker Posey and challenges the status quo by showcasing the range, technology, safety, design and premium capabilities that make the Palisade SUV extraordinary, proving it is ‘all that and more’. The 60-second broadcast ad will air during the first professional football game of the season.

“We know that when our customers are considering a new SUV purchase for their family, they are evaluating a variety of different factors including hybrid powertrain options, space, technology and safety,” said Sean Gilpin, vice president, global sales marketing for Hyundai Motor Company and chief marketing officer for Hyundai Motor America. “With this ad, we were excited to work with Parker Posey to show that they don’t have to settle for less, because thanks to its premium capability, the all-new Palisade with the first-ever Palisade Hybrid checks all those boxes and more. So, no matter what you are looking for in your next SUV, the all-new Palisade is your top choice.”

The ad features Posey driving the Palisade Hybrid through various situations that are stereotypically depicted in car commercials including conquering absurd obstacles, going off road, driving a group of friends on a night out, automatically stopping for a road obstacle, taking the family on a camping trip and traveling with pets. Posey comically shows how the Palisade can handle all of these situations and more. Through all of the situations, the ad highlights the premium design and roomy interior, advanced technology, and industry-leading safety features of the Palisade.