Kiwi Plates’ fright night
An evening of strange occurrences inspires a custom numberplate for new parents in 3&7 director Jane Shearer’s comedic spot.
Credits
View on- Agency Saatchi & Saatchi/Auckland
- Production Company 3&7
- Director Jane Shearer
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Credits
View on- Agency Saatchi & Saatchi/Auckland
- Production Company 3&7
- Director Jane Shearer
- Post Production Blockhead VFX
- Chief Creative Officer Steve Cochran
- Executive Creative Director Lee Sunter
- Senior Copywriter Josh Stuart
- Senior Art Director Tim Yates
- Senior Producer Jess Drysdale
- Producer Larisa Tiffin
- Production Designer Guy Treadgold
- Executive Producer Jane Mill
- DP Marty Williams
- Editing Pheobe Taylor
- Colorist Matic Prusnik
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Credits
powered by- Agency Saatchi & Saatchi/Auckland
- Production Company 3&7
- Director Jane Shearer
- Post Production Blockhead VFX
- Chief Creative Officer Steve Cochran
- Executive Creative Director Lee Sunter
- Senior Copywriter Josh Stuart
- Senior Art Director Tim Yates
- Senior Producer Jess Drysdale
- Producer Larisa Tiffin
- Production Designer Guy Treadgold
- Executive Producer Jane Mill
- DP Marty Williams
- Editing Pheobe Taylor
- Colorist Matic Prusnik
Developed by Saatchi & Saatchi and wittily directed by Jane Shearer of 3&7, this hilarious spot for custom numberplate company Kiwi Plates tells a very-soon-to-be mum and dad's spooky birth story.
As they race through the night to the hospital, things take a bizarre turn – unsettling wolf howls echo through the dark, and a creepy old woman appears just in time to witness the roadside birth.
Her deadpan line, “Nice night for it”, becomes the perfect inspiration for a custom numberplate. Because if your first child is born in your front seat under a full moon, why not mark the moment on your car?