Lenovo Legion levels up a gamer's grotto
The tech brand urges joystick junkies to Always Get Back Up, in this flashy spot from Design Bridge and Partners London.
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Credits
View on- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
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Credits
View on- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
- Executive Producer Alex Bedford
- Editing Church Edit
- Editor Mah Ferraz
- VFX We Are Covert
- Executive VFX Producer Ben Dubois
- Head of VFX Production Anna Williamson
- VFX Creative Director Simon Dewey
- VFX Supervisor Hasan Khan
- Color Electric Theatre Collective
- Color Producer Oliver Whitworth
- Colorist Jason Wallis
- Sound Designer Munzie Thind
- Sound Wave Studios/London
- Audio Producer Hils Macdonald
- Production Services Solent Film
- Creative Partner Marta Swannie
- Design Director Erik Brattested
- Design Director Callum Mickleson
- Design Director Piers Komlosy
- Senior Designer Dan Cramer
- Senior Producer Jane Rattle
- Executive Producer Christine Alexandra Richter
- DP Russ Fraser
- Senior VFX Producer Kirsty Ratcliffe
- VFX Producer Rebecca Traversi
- CG Lead Oscar Hill
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Design Bridge/London
- Production Company A Running Commentary
- Director Eric Lynne
- Executive Producer Alex Bedford
- Editing Church Edit
- Editor Mah Ferraz
- VFX We Are Covert
- Executive VFX Producer Ben Dubois
- Head of VFX Production Anna Williamson
- VFX Creative Director Simon Dewey
- VFX Supervisor Hasan Khan
- Color Electric Theatre Collective
- Color Producer Oliver Whitworth
- Colorist Jason Wallis
- Sound Designer Munzie Thind
- Sound Wave Studios/London
- Audio Producer Hils Macdonald
- Production Services Solent Film
- Creative Partner Marta Swannie
- Design Director Erik Brattested
- Design Director Callum Mickleson
- Design Director Piers Komlosy
- Senior Designer Dan Cramer
- Senior Producer Jane Rattle
- Executive Producer Christine Alexandra Richter
- DP Russ Fraser
- Senior VFX Producer Kirsty Ratcliffe
- VFX Producer Rebecca Traversi
- CG Lead Oscar Hill
With graphics so cutting edge you can slice a tomato on them, and universes so immersive they might as well have a postcode, it's hardly surprising that gamers want the best tech to experience the latest titles.
However, we're not sure we'd dig quite as all-encompassing an experience as the persistent protagonist of Lenovo's new Always Get Back Up campaign from Design Bridge and Partners London.
Set to Big Dawgs by Hanumankind, the spot, directed by Eric Lynne through A Running Commentary, sees our hero encounter all sorts of hardcore bosses who, seemingly, want to smash him to bits.
