Little Caesars heads for Pretzel Crust Island
Little Caesars and McKinney create a new bingeable reality show Pretzel Crust Island directed by The Director Brothers.
Little Caesars Pretzel Crust Pizza is back after fans have been losing it online demanding its return.
To celebrate, Little Caesars and creative AOR McKinney created Pretzel Crust Island, a totally real, completely chaotic competition where Pretzel Crust super fans go head-to-head for the most coveted prize in reality TV, a single Pretzel Crust Pizza.
Inspired by real fan posts claiming they’d “skydive dressed as a pretzel” or “file for bankruptcy for one slice,” the series dares contestants to prove what they’d actually do for some savoury Pretzel Crust. Hosted by Flula Borg, the show is stuffed with everything you love about reality TV with Love Island-level drama, Survivor-style backstabs and betrayal, suspenseful twists and turns, and, of course, (cheese) saucy elimination ceremonies that... well, you just have to see for yourself. Pretzel Crust followers better ready their appetite for both drama and pizza.
The cast is just as chaotic, featuring a ruthless retired librarian who’s definitely not here to make friends and a personal trainer who brings the brawn (but maybe left the brains). There’s also a hopeless romantic who could easily be mistaken for the next Bachelor and Jim, the boom operator-turned-contestant, who’s really just happy to be there.
Credits
View on- Agency McKinney/Durham
- Chief Creative Officer Lyle Yetman
- Chief Creative Officer Omid Amidi
- Group Creative Director Jameson Rossi
- Group Creative Director Andrew Williams
- Associate Creative Director Jamie Steentofte
- Associate Creative Director Knowlton Bourne
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency McKinney/Durham
- Chief Creative Officer Lyle Yetman
- Chief Creative Officer Omid Amidi
- Group Creative Director Jameson Rossi
- Group Creative Director Andrew Williams
- Associate Creative Director Jamie Steentofte
- Associate Creative Director Knowlton Bourne