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new—land welcome Felix Scheynius to the roster
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new-land sign up and coming director Felix Scheynius for representation in London, Amsterdam and Scandinavia.
Felix Scheynius is an up-and-coming visionary Director based in Stockholm. Drawn to cinema since childhood, he has already began to establish his own unique directing flair with bold creativity and ambition.
Scheynius has an instinct for modern culture and translates his vision with artistry and originality. Entertaining, visually arresting, and playful, he creates commercials, music videos, and story worlds, with a youthful energy which never fails to refresh and inspire.
“new-land has always felt like family. I started out here as a Director’s Assistant, learning the craft from so many of the great directors. Now I couldn’t be more excited to take the next big step, officially joining the roster myself.” said Scheynius.
Scheynius’ directing career began at new-land as a Director’s Assistant, where he learnt from some of the Scandinavian industry greats. As a result, his body of work possesses an impressive technical expertise and expression. His music video for Prof. Stranger, Time With Me, was nominated for Best Music Video at the Swedish Grammy’s earlier this year. He’s also collaborated with global brands, such as Volvo Cars, Puma and Hoka. Mostly recently, he directed a global campaign for UNNA x HOKA, the Caterpillar’s Journey, featuring beautifully handdrawn 2D animation by Gaia Alari.
“Felix has been a part of new-land for a long time and he’s a huge talent. We are so excited to see his career launch in the advertising and music video world.” said Erik Torell, Executive Producer, new-land STHLM.
Scheynius will also be joining Iconoclast for the German market.
