Nissan's stunt-filled spot relishes in not being easy
The practically shot danger-fest from Alessandro Pacciani through JOJX sees gruffly-voiced vehicles taken through their paces.
)
Credits
View on- Agency TBWA Chiat Day/New York
- Production Company JOJX
- Director Alessandro Pacciani
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA Chiat Day/New York
- Production Company JOJX
- Director Alessandro Pacciani
- Editorial Cartel
- Color TRAFIK
- Executive Creative Director Barney Goldberg
- Group Creative Director Basil Cowieson
- Associate Creative Director Grace Donahue
- Associate Creative Director Jermaine Hillman
- Art Director Enrique Bosch
- Executive Creative Director Mike Blanch
- Copywriter Ozzie Nunez
- Senior Integrated Producer Caroline Garrett Franco
- Head Of Integrated Production John Doris
- Director Of Production Jenny Lee
- Integrated Producer Brooke Azzaro
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Producer Leanne Amos
- Production Designer Quito Cooksey
- DP Paul Meyers
- Senior Editor Fernanda Cardoso
- Senior Editor Leo Scott
- VFX JAMM Visual
- Executive Producer Ashley Greyson
- VFX Lead Kevin Jones
- VFX Supervisor Mike Wigart
- Colorist Ricky Gausis
- Colorist Nate Seymour
- Sound Mixer Jim Castro
- Music "Swan Lake" Pyotr Ilyich Tchaikovsky
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/New York
- Production Company JOJX
- Director Alessandro Pacciani
- Editorial Cartel
- Color TRAFIK
- Executive Creative Director Barney Goldberg
- Group Creative Director Basil Cowieson
- Associate Creative Director Grace Donahue
- Associate Creative Director Jermaine Hillman
- Art Director Enrique Bosch
- Executive Creative Director Mike Blanch
- Copywriter Ozzie Nunez
- Senior Integrated Producer Caroline Garrett Franco
- Head Of Integrated Production John Doris
- Director Of Production Jenny Lee
- Integrated Producer Brooke Azzaro
- Executive Producer Jackson Morton
- Executive Producer Joe Care
- Executive Producer Sevasti Buford
- Producer Leanne Amos
- Production Designer Quito Cooksey
- DP Paul Meyers
- Senior Editor Fernanda Cardoso
- Senior Editor Leo Scott
- VFX JAMM Visual
- Executive Producer Ashley Greyson
- VFX Lead Kevin Jones
- VFX Supervisor Mike Wigart
- Colorist Ricky Gausis
- Colorist Nate Seymour
- Sound Mixer Jim Castro
- Music "Swan Lake" Pyotr Ilyich Tchaikovsky
In the age of AI and complex digital effects, there's something to be said about a properly shot (and properly dangerous) practical slice of action cinema, which is why Nissan's new spot from TBWA\Chiat\Day NY hits hard.
Following a bunch of heavy-duty vehicles being put through heavy-duty tests, Not Built For Easy doubles-down on the abilities of its stars by genuinely filming the scenarios in-camera - no post trickery required.
Filmed in the iconic airplane graveyard in the Mojave Desert by Alessandro Pacciani through JOJX, the film's impressive visuals are given a delightfully gruff VO (in 'Red from Shawshank Redemption' style) which grounds the octane in character.
“Everything had to be real. No simulations. No digital shortcuts. Just the car, the elements, and the camera,” said Pacciani, known for his automotive work. “We treated these films like feature set pieces – every drop of water, every chunk of tarmac, every blast of dust had to be physical. The challenge was creating visceral impact while maintaining an elevated aesthetic.”
